Social Butterfly is a light-medium pink with strong, warm undertones and a matte finish. The eyeshadow had opaque color payoff in a single layer, but the texture was somewhat powdery, so there was fallout if I wasn't careful about my application, and it sheered out a little in practice. It wore decently for seven and a half hours on me before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.