ColourPop So Pure is a moderately cool-toned, dark blue with a frost finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
So Pure has a blackened navy base with a lighter mix of medium-dark blue and cooler, purplish-blue shimmer that gave it a metallic finish. It had rich color coverage paired with a smooth, moderately emollient texture that had noticeable slip, so it applied best by pressing into place, and then blending the edges as needed. It wore well for eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.