ColourPop Shake It Off is a slightly warm-toned, light-medium berry with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
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Shake It Off is a muted, medium red with subtle, cool undertones and a mostly matte finish. It had semi-opaque, buildable pigmentation with a soft, dustier texture that wasn't quite as dry as I'd expect for a red-hued shade. The eyeshadow blended out nicely on my lid and stayed on nicely for eight hours on me before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Boron Nitride, Zinc Stearate, Synthetic Fluorphlogopite, Talc, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol. May Contain: Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Carmine (CI 75470), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891).