ColourPop Shake It Off is a slightly warm-toned, light-medium berry with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Shake It Off is a muted, medium red with subtle, cool undertones and a mostly matte finish. It had semi-opaque, buildable pigmentation with a soft, dustier texture that wasn't quite as dry as I'd expect for a red-hued shade. The eyeshadow blended out nicely on my lid and stayed on nicely for eight hours on me before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Boron Nitride, Zinc Stearate, Synthetic Fluorphlogopite, Talc, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol. May Contain: Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Carmine (CI 75470), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.