Primetime is a medium brown with soft, warm undertones and a matte finish. The color payoff was opaque in a single pass, which adhered evenly to bare skin and blended out without difficulty. The texture was slightly firmer in the pan, so there was no powderiness, but it didn't inhibit the application. This shade showed signs of fading after eight hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.