Pricey is a very light taupe with neutral-to-cool undertones and a matte finish. It had opaque color payoff paired with a smooth, velvety texture that was lightly powdery but not prone to fallout or sheering out too readily. It stayed on nicely for eight hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.