ColourPop Loyal is a moderately warm-toned, medium-dark red with a sparkle finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Loyal is a medium-dark red with moderate, warm undertones and flecks of red and gold glitter over a smooth, metallic finish. It had rich color payoff in a single layer, which adhered evenly to bare skin with light glitter fallout. The texture felt denser, lightly creamy, but it was thick and emphasized lid lines/texture slightly. I would be careful blending it out with a fluffy brush as this caused more of the glitter to come away from the base color and distribute unevenly or result in fallout. It stayed on well for eight hours with light fallout over time.
It contained polybutylene terephthalate, or PBT, which I’m less familiar with but know it was part of the study done by CIR on cosmetic glitter and testing for ocular sensitivity. There were no warnings listed on the palette, so the brand is signifying it is intended for eye usage as far as I can tell. From a visual inspection, the particle size on the smaller end.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.