ColourPop KK Pressed Powder Shadow ($4.50 for 0.04 oz.) is a brighter, medium -dark pink with cool undertones and a matte finish. It had medium, buildable pigmentation with a drier texture that had light fallout when I tried to build it up. The product could have been more finely-milled with a bit more substance to it. This shade wore well for seven and a half hours on me before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.