ColourPop Keep Cool is a very warm-toned, medium-dark purple with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Keep Cool is a deep eggplant purple with warm, pink undertones and a mostly matte finish. There were very faint shimmers that I could detect in the pan and swatch close-up photos but not so much in person. The eyeshadow had a soft, velvety consistency that was denser and more substantial without being too powdery or prone to sheering out. It had semi-opaque, buildable pigmentation that lasted well for eight and a half hours on me before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Boron Nitride, Zinc Stearate, Lauroyl Lysine, Synthetic Fluorphlogopite, Talc, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Phenoxyethanol, Silica, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol; MAY CONTAIN: Blue 1 Lake (CI 42090), Carmine (CI 75470), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red 7 Lake (CI 15850), Red 28 (CI 45410), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.