I Dig It

ColourPop Pressed Powder Shadow

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ColourPop I Dig It Pressed Powder Shadow
ColourPop I Dig It Pressed Powder Shadow
ColourPop I Dig It Pressed Powder Shadow
ColourPop I Dig It Pressed Powder Shadow
ColourPop I Dig It Pressed Powder Shadow
ColourPop I Dig It Pressed Powder Shadow

ColourPop I Dig It is a moderately warm-toned, very light pewter with a metallic finish. It is an eyeshadow that is permanent in this palette: Stone Cold Fox.

Editor's Review

I Dig It is a light pewter with subtle, warm undertones and a metallic sheen. It had nearly opaque color coverage but the consistency was more loosely-pressed, so it sheered out a bit when applied due to the fallout. It stayed on well for eight hours before fading visibly.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

I Dig It

PiPPermanent in Palette. $4.50.
B+
B+
8
Product
9.5
Pigmentation
8
Texture
8.5
Longevity
5
Application
87%
Total
Claims / Ingredients

Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.

dimethicone, synthetic fluorphlogopite, magnesium myristate, lauroyl lysine, boron nitride, silica, dimethiconol, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, tin oxide, iron oxides (ci 77491, ci 77499), mica (ci 77019), titanium dioxide (ci 77891).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

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