ColourPop I C U is a neutral-toned, dark taupe with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
ColourPop I C U Pressed Powder Shadow ($4.50 for 0.04 oz.) is a muted, medium-dark taupe with subtle, cool undertones and a matte finish. It had nearly opaque color coverage in one layer, though it sheered out slightly when applied to bare skin due to the moderately powdery texture. The eyeshadow was soft, blendable, and had some fallout during the initial application. It lasted well for seven and a half hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.