Had to Be is a blackened plum with neutral undertones and a matte finish. It had medium color payoff, which was somewhat buildable, and had a moderately powdery texture that was prone to sheering out and had light fallout. The eyeshadow blended out without too much work, though, and it would be best paired with a primer. It stayed on well for eight hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.