Had to Be
ColourPop Pressed Powder Shadow
ColourPop Had to Be is a slightly warm-toned, dark purple with a matte finish. It is an eyeshadow that is permanent in this palette: It's a Mood.
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Had to Be is a blackened plum with neutral undertones and a matte finish. It had medium color payoff, which was somewhat buildable, and had a moderately powdery texture that was prone to sheering out and had light fallout. The eyeshadow blended out without too much work, though, and it would be best paired with a primer. It stayed on well for eight hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Had to Be
PiPPermanent in Palette. $4.50.
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It's a Mood 30-Pan Shadow Palette
PPermanent. $35.00/0.92 oz.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.