ColourPop Friendly is a neutral-toned, medium lavender with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
ColourPop Friendly Pressed Powder Shadow ($4.50 for 0.04 oz.) is a light-medium lavender with subtle, cool undertones and a matte finish. It had nearly opaque pigmentation in a single layer, which applied well to bare skin and blended out easily without sheering out too readily. The texture was soft, lightly powdery in the pan, so I'd recommend using a lighter hand to avoid too much product on one's brush. It wore nicely for eight hours on me before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.