ColourPop Friend Owl is a slightly cool-toned, very light taupe with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Friend Owl is a very light taupe with neutral undertones and a matte finish. It had mostly opaque color coverage with a moderately powdery consistency that was prone to fallout during application.
I found it worked well layered with the other two matte shades in the palette, but it turned grayish when used with less gray-toned shades (going outside the palette) so it would need to be used before other, more mid-tone and deeper shades. It lasted for seven and a half hours on me before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.