ColourPop Earth is a very warm-toned, medium-dark gold with a metallic finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Earth is a rich, deeper gold with strong, warm undertones and a metallic sheen. It had good pigmentation that was buildable to full coverage with a second layer or a heavier hand. The texture was soft, a little more emollient than ideal (I find it pushes the product around a bit and makes it harder to apply it evenly if you aren't used to this type of texture), but it remained blendable and wasn't prone to fallout. It lasted well for eight hours on me before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.