ColourPop Choc is a slightly warm-toned, dark brown with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Choc is a deep, reddish-brown with subtle, warm undertones and a matte finish. The eyeshadow had opaque pigmentation that adhered well to bare skin but still blended out easily along the edges for a diffused gradient. The consistency was soft, smooth, and denser but not too firmly pressed in the pan. It wore nicely for eight and a half hours before it started to fade noticeably on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Zinc Stearate, Boron Nitride, Lauroyl Lysine, Dimethicone, Phenoxyethanol, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Caprylyl Glycol, Magnesium Stearate, Silica, Talc, Ethylhexylglycerin, Hexylene Glycol, Dimethiconol, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.