ColourPop Aww is a very warm-toned, light pink with a metallic finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Aww is a light pink with strong, warm undertones and a metallic sheen. The texture was smooth, creamy, and a little more emollient than ideal for most versatile use. I'd recommend applying it with a fingertip, which helped the eyeshadow apply evenly and not move around as much compared to a brush, which sometimes resulted in more uneven coverage. It had mostly opaque pigmentation that was buildable to full coverage. It wore well for eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.