ColourPop Alter Ego is a moderately warm-toned, medium-dark mauve with a sparkle finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Alter Ego is a medium, warmer mauve with flecks of silver sparkle over a matte finish. It had semi-opaque, buildable pigmentation with a moderately powdery texture, which resulted in some fallout. The sparkles adhered to bare skin but were too readily dispersed when blended, so it was best applied in gentle patting/pressing motions to mitigate the fallout and movement. It wore well for eight hours well but had some additional fallout over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Calcium Aluminum Borosilicate, Boron Nitride, Aluminum Starch Octenylsuccinate, Zinc Stearate, Dimethicone, Synthetic Fluorphlogopite, Aluminum Calcium Sodium Silicate, Calcium Sodium Borosilicate, Silica, Triethoxycaprylylsilane, Phenoxyethanol, Lauroyl Lysine, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Alumina, Tin Oxide. May Contain: Aluminum Powder (CI 77000), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Bronze Powder (CI 77400), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Copper Powder (CI 77400), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.