Colour Pop Keep Cool is a very warm-toned, medium-dark purple with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
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Keep Cool is a deep eggplant purple with warm, pink undertones and a mostly matte finish. There were very faint shimmers that I could detect in the pan and swatch close-up photos but not so much in person. The eyeshadow had a soft, velvety consistency that was denser and more substantial without being too powdery or prone to sheering out. It had semi-opaque, buildable pigmentation that lasted well for eight and a half hours on me before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Boron Nitride, Zinc Stearate, Lauroyl Lysine, Synthetic Fluorphlogopite, Talc, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Phenoxyethanol, Silica, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol; MAY CONTAIN: Blue 1 Lake (CI 42090), Carmine (CI 75470), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red 7 Lake (CI 15850), Red 28 (CI 45410), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140).