Colour Pop Howlin' is a slightly cool-toned, light lavender with a matte finish. It is a permanent eyeshadow that retails for $4.50 and contains 0.05 oz.
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Colour Pop Howlin' Pressed Powder Shadow ($5.00 for 0.04 oz.) is a light-medium lavender with cool undertones and a matte finish. It had semi-opaque pigmentation with a soft, lightly dusty texture that was fairly blendable and didn't sheer out too readily when applied. I would recommend patting it over primer, which helped improve the payoff. It lasted for seven and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
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