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Gold Rush is a muted, coppery brown with warm undertones and a mostly matte finish. The eyeshadow had opaque color coverage in a single pass, which adhered evenly and blended out nicely on my skin. The consistency was soft without being too powdery nor was it too firmly pressed in the pan. It wore well for eight and a half hours on me before creasing faintly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Talc, Calcium Sodium Borosilicate, Boron Nitride, Synthetic Fluorphlogopite, Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/capric Triglyceride, Phenoxyethanol, Silica, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891).