Colour Pop JV is a slightly cool-toned, dark blue with a semi-matte finish. It is a limited edition lipstick that retails for $7.00 and contains 0.12 oz.
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JV is a deep, muted navy blue with subtle, cool undertones and a satin finish. The lipstick was richly pigmented and had a smooth, lightly creamy texture that was easy to maneuver across my lips for even application and rather straight lines (with little effort). It wore well for five and a half hours and was lightly moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This full coverage matte lipstick is packed full of the finest pigments to give you long wearing, true color in all the shades. The velvet matte finish is comfortable and non-drying, while soft blurring pigments lessen the look of fine lines. Enriched with Pomegranate, Goji Fruit, and Green Seed extracts to protect your lips from environmental stressors and premature aging.
Ethylhexyl Isononanoate, Aluminum Starch Octenylsuccinate, Polyethylene, Copernicia Cerifera (Carnauba) Wax, Silica Dimethyl Silylate, Lauroyl Lysine, Polyhydroxystearic Acid, Caprylic/Capric Triglyceride, Vitis Vinifera Seed Extract, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).