U Jelly?

City Color U Jelly? Shimmer Shadow ($6.99 for 0.129 oz.) is a medium-dark pink-plum with warm undertones and a frosted sheen. It had good color payoffs with a soft, blendable texture that wasn't as dense as other shades, and it was also a smidgen powdery in the pan. It still seemed to apply easily and blend out without issue, though. It showed slight creasing after eight hours of wear. MAC Enigmatic (LE, ) is less shimmery (95% similar). BH Cosmetics Foil Eyes 2 #12 (PiP, ) is more shimmery, lighter, warmer (95% similar). MAC Care 4 You (LE, $17.00) is more muted (95% similar). Make Up For Ever ME840 Pink Chrome (DC, $21.00) is more shimmery, warmer (90% similar). Huda Beauty Gemstone #4 (PiP, ) is more shimmery, lighter (90% similar). ColourPop Bloomer (LE, $6.00) is warmer (95% similar). MAC Shop Shop Shop (LE, ) is less shimmery (90% similar). MAC Serenade (LE, $17.00) is more shimmery, lighter (90% similar). NABLA Cosmetics Juno Moon (P, $8.00) is darker (90% similar). MAC Yesss (LE, $17.00) is lighter (90% similar). ColourPop Cufflinks (PiP, $4.50) is less shimmery, warmer (90% similar). MAC Supreme Harmony (LE, $20.00) is less shimmery, warmer (90% similar). L'Oreal Glistening Garnet (P, $7.99) is warmer (90% similar). ColourPop Togetherness (LE, $4.50) is less shimmery (90% similar). Sydney Grace Blossom (DC, $8.00) is more shimmery, darker, cooler (85% similar). MAC Pinkluxe #3 (PiP, ) is cooler (85% similar). Anastasia Gemstone (P, $12.00) is darker, cooler (85% similar). ColourPop Jackpot (LE, $4.50) is darker, warmer (85% similar). MAC Celebutante (P, $20.00) is more shimmery, darker, cooler (85% similar). Marc Jacobs Beauty Cat Fight (LE, ) is darker, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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