Own It

Own It is a muted, medium-dark purple with cooler undertones and a frosted finish. The texture was a little drier and firmer in the pan, which resulted in less intense coverage and more patchiness when I went to blend the eyeshadow on the lid. It wore for seven and a half hours on me before fading. Sephora Jemstar (LE, ) is less shimmery (95% similar). Marc Jacobs Beauty About Last Night No. 11 (LE, ) is lighter (95% similar). Pat McGrath Blitz Amethyst (PiP, $25.00) is more shimmery, lighter (90% similar). BH Cosmetics Foil Eyes 2 #25 (PiP, ) is more shimmery (90% similar). Too Faced Sugared Violet #2 (LE, $16.00) is more shimmery, lighter, brighter (90% similar). Too Faced Badass (LE, $16.00) is more shimmery, lighter, brighter (90% similar). Tom Ford Beauty Winter 2018 #4 (LE, ) is more shimmery, lighter, warmer (85% similar). Anastasia Osiris (LE, $12.00) is brighter, cooler (85% similar). Sydney Grace Inertia (P, $6.25) is more shimmery, warmer (85% similar). Dominique Cosmetics Black Matter (PiP, ) is darker, warmer (85% similar). Moira Nimbus (P, $7.50) is more shimmery, darker, warmer (80% similar). Sydney Grace Touchdown (LE, $6.25) is more shimmery, darker, warmer (80% similar). NARS Marie-Galante #2 (DC, $25.00) is more shimmery (90% similar). See comparison swatches / view dupes side-by-side.