The formula is supposed to "glide smoothly onto lips with intense, longwearing colour" that is "non-drying." It is a comfortable formula with its velvety glide--smooth, creamy without being wet or slippery, and forgiving of most lip texture/lip lines.
The finish is more semi-matte, though it will wear to a truer matte finish by blotting or after an hour or so of wear. They have semi-opaque to opaque coverage that applied evenly and stayed on well for five to six hours and did not feel drying (I actually found them ever-so-slightly hydrating).
The average rating based on all reviewed shade(s) in this formula is shown below.
This extreme matte lipstick features a non-drying texture that glides smoothly onto lips with intense, longwearing colour. Created with a combination of natural Rice Powder and a unique antioxidant complex —composed of Matcha Green Tea Butter Extract, Sweet Almond Oil, Sappan Wood and Vitamin E — this formula delivers an ultra-matte finish with intense colour and helps to protect lips from external aggressors. All in a sleek, matte black version of the signature ROUGE ALLURE click case.