Chanel Lost is a moderately warm-toned, light-medium peach with a satin finish. It is a permanent lipstick that retails for $42.00 and contains 0.2 oz.
Chanel Lost Rouge Allure Ink Matte Liquid Lip Colour ($37.00 for 0.20 fl. oz.) is a soft, medium peach with warm, orange undertones and a natural sheen. This particular shade seemed to apply (or at least, look) much lighter on my lips than swatched, and that might have had something to do with the medium coverage of the formula. It did not apply as well as I had hoped, as the color gathered in my lip lines and made my lips appear slightly more textured as a result. This shade wore well for three and a half hours but was comfortable to wear.
The formula is supposed to be a “long-lasting” liquid lipstick that “glides on like a gloss and sets with a luminous, velvet-like finish” and is hydrating. In my experience, they had semi-opaque to opaque coverage, while the wear time was between four and six hours (about the same as similarly hued-lipsticks) but was comfortable to wear and definitely non-drying. What I liked most about the product was actually the applicator, which was very smooth and easy to work with on the lips, as it had enough flex to maneuver naturally across the lips and made it easy to get crisp lines on the edges with it.
These are not for someone who likes a truly matte, flat finish that wears all day long, doesn’t budge or transfer, because these never quite dry down. They take anywhere from 20 to 45 minutes to “set” to a velvety finish–a light sheen but not glossy–and aren’t transfer-proof; I get closer to transfer-proof wear after several sips of coffee or blotting it down (which is true with the majority of lip products) but will not make it through a meal fully intact. They do reapply well, and they wear down evenly, so for someone who likes a semi-matte finish, longer wearing lip products, and finds traditional matte, liquid lipstick formulas too drying, these might be worth checking out. They are housed in a frosted glass tube with a glossy black cap and are lightly scented with rose (I’ll say it is subtler than usual for Chanel). All swatches were taken 30 minutes after initial application.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
ROUGE ALLURE INK is a long-lasting liquid lipstick with a smooth texture that glides on like a gloss and sets with a luminous velvet-like finish. Polymers, waxes and plant oils smooth and nourish lips, while jojoba oil and a unique antioxidant complex offer hydration and protective benefits. The applicator tip allows for comfortable and easy application. It's available in a provocative range of red-tint shades, from tart pink to deep brown-noir.