The formula is supposed to have "buildable colour" with a "satin finish" and "continuous hydration." They have medium, buildable coverage with some shades having more semi-opaque, buildable coverage. I found that "a layer" depended on the shade, as some seemed to go on more heavily--and looked more like a cream finish--and others were more emollient, a bit thinner, and translucent and had more of a stained-like finish. The brand recommended "two to three" layers for more "intense depth and vibrancy." For all swatches, I applied two layers, and in each shade's respective review, you'll find the coverage range described. Generally speaking, though, they definitely weren't ultra-sheer in one layer; two layers was only needed for more opaque coverage with most shades.
The consistency was more emollient with noticeable slip, which made it easy to apply across my lips, but they can feel like they're melting as you apply. In my experience, this can lead to over-applying product, so it's just something I'm more aware of while applying this type of formula to ensure that I don't layer on too much product. Most shades applied evenly, but a fair number of them had slight settling--the kind that I can see in the close-up photos but not so much just looking in the mirror--to more noticeable settling in my lip lines due to how much slip the formula had. The slip made them comfortable, like a juicy lip balm, and the hydration was there throughout wear and my lips didn't feel dry or tight for hours after the color had worn off. They lasted between three and five hours on me with some of the richer, deeper hues leaving behind subtle stains.
There wasn't any noticeable scent or taste. Burberry's lipstick cases close magnetically, which I've found keeps the caps on very securely and ensures that it always closes when you put the cap back on!
The average rating based on all reviewed shade(s) in this formula is shown below.
Discover an effortlessly buildable lip colour, for multiple lip looks with just one shade. A rich blend of satin-finish pigments and shiny polymers gives luminous colour brilliance, while the weightless formula delivers a customisable make-up result: a single kiss of colour gives understated luminosity, two or three kisses give intense depth and vibrancy. Infused with Burberry's signature blend of rosehip, tea and lavender, the whisper-light texture glides on with supreme comfort and gives continuous hydration. Available in shades from gentle tones to vibrant full colour, that will flatter all complexions.