The formula is supposed to to have "more pearls, more sparkle and a higher reflect" than a typical pressed powder highlighter. It has "customizable levels of intensity" with a "smooth application" that can be used "alone" or "mix[ed] together." The loose nature of the product definitely made it a more buildable product as coverage was very much dependent on how much product was put onto the brush. That amount often was related to how much product came through the sifter, which was a fair amount with the more finely-milled, less sparkly So Hollywood shade but much less with the more sparkly Snowflake and Sunset Aura shades.
All three shades applied evenly and blended out without much effort, and while sparkkly, they weren't gritty or so glittery that the particles didn't adhere well to my skin. The shades seemed to get to a more sparkling, metallic sheen faster than Anastasia's powder highlighters have and had a bit of a wetter sheen overall. I felt that they were just shy of pore-emphasizing territory on my skin. They wore for eight hours on me on average.
The average rating based on all reviewed shade(s) in this formula is shown below.
Loose Highlighter by Anastasia Beverly Hills is a shimmering loose highlighter powder with highly reflective, iridescent pearls that deliver an intense sparkly payoff. The easy-to-blend formula has a soft, velvety texture and leaves you with a silky finish. Like a loose powder version of ABH’s Glow Kits, this finely milled, lightweight formula allows for buildable coverage so you can create everything from subtle luminosity to dramatic high-reflect looks.