Incoming
About Face Matte Fluid Eye Paint
About Face Incoming is a moderately warm-toned, light-medium yellow with a matte finish. It is a permanent eyeshadow that retails for $16.00 and contains 0.15 oz.
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About Face Incoming Matte Fluid Eye Paint ($16.00 for 0.15 oz.) is a lighter, buttery yellow with moderate, warm undertones and a matte finish. This shade dried down noticeably darker than it appeared swatched, which isn't uncommon per se but really stood out with this shade.
- Nearly opaque pigmentation in one layer
- Fluid, lightweight consistency that was creamy but not too watery
- Applied evenly and was blendable, pretty easy to use
- Long-wearing (12 hours)
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Incoming
PPermanent. $16.00.
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A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.
Isododecane, microcrystalline wax, isodecyl neopentanoate, mica, trimethylsiloxysilicate, disteardimonium hectorite, dipentaerythrityltetrahydroxystearate/tetraisostearate, polyethylene, hydrogenated polycyclopentadiene, boron nitride, silica, propylene carbonate, silica dimethyl silylate, tocopherol, [may contain/peut contenir: blue 1 (ci 42090), iron oxides (ci 77499), iron oxides (ci 77492), titanium dioxide (ci 77891), iron oxides (ci 77491), ferric ferrocyanide (ci 77510), manganese violet (ci 77742), yellow 5 (ci 19140), ultramarines (ci 77007)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.