Moira Sonder, Ego, Top Notch, Main Character Diamond Daze Liquid Shadow Reviews & Swatches
Sonder
Moira Sonder Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) seemed to have a more translucent base chocked full of iridescent sparkle that danced between copper, coral, pink, and green-gold. It had a shiny, metallic finish despite drying down fully.
- Sheer coverage (marketed as opaque)
- Thin, more watery feel
- Became gummy as it dried down (do not blend/mess with during this stage)
- Hard to manipulate/get even
- Best applied as a sheerer layer, do not build up
- Long-wearing (10 hours without creasing/fallout)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Clionadh Flicker (P, $8.50) is less shimmery, cooler (95% similar).
- ColourPop Lit Vibes (PiP, $4.50) is lighter (95% similar).
- ColourPop Mama Odie (LE, $4.50) is more shimmery (95% similar).
- Danessa Myricks Golden Eclipse (LE, ) is less shimmery, lighter (95% similar).
- Terra Moons Snow Globe (P, $8.50) is more shimmery (95% similar).
- JD Glow Unexpected (P, $7.50) is more shimmery (95% similar).
- ColourPop Nectar (LE, $4.50) is lighter, cooler (90% similar).
- MAC Clear History (PiP, ) is less shimmery, lighter, cooler (90% similar).
- MAC Keep on Twinkling (LE, $17.00) is less shimmery, cooler (85% similar).
- ColourPop Dream (LE, $6.00) is more shimmery, cooler (85% similar).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water, Calcium Sodium Borosilicate, Glycerin, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Silica, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Tin Oxide, Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) :Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ferric Ammonium Ferrocyanide (CI 77510).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Sonder
PPermanent. $8.50.
Ego
Moira Ego Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a medium copper with moderate, warm undertones and a glittery finish.
- Semi-sheer to medium coverage (marketed as opaque)
- Thin, more watery feel
- Became gummy as it dried down (do not blend/mess with during this stage)
- Hard to manipulate/get even
- Best applied as a sheerer layer, do not build up
- Long-wearing (10 hours without creasing/fallout)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Marc Jacobs Beauty Gleam Girl (LE, $28.00) is lighter (95% similar).
- Sephora Demanding (31) (P, $9.00) is lighter, warmer (90% similar).
- MAC P for Pink (LE, $21.00) is lighter, cooler (90% similar).
- LORAC Candlelight (PiP, $19.00) is lighter (90% similar).
- Sephora Lucky Penny (220) (P, $9.00) is less shimmery, lighter (90% similar).
- Moira In Fact (P, $8.50) is less shimmery, lighter (90% similar).
- MAC Shiver of Delight (LE, $18.00) is lighter (90% similar).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water, Mica, Glycerin, Polyethylene Terephthalate, Calcium Sodium Borosilicate, PVP, Polyacrylamide, Acrylates Copolymer, C13-14 Isoparaffin, Phenoxyethanol, Laureth-7, Tin Oxide, Aluminum, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Iron Oxides (CI 77491), Titanium Dioxide (CI 77891), Metallic Silver (CI 77820), FD&C Red No.40 Al Lake (CI 16035).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Ego
PPermanent. $8.50.
Top Notch
Moira Top Notch Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a light-medium copper with warmer, reddish undertones and lighter gold and copper sparkle throughout.
- Sheer coverage (marketed as opaque)
- Thin, more watery feel
- Became gummy as it dried down (do not blend/mess with during this stage)
- Hard to manipulate/get even
- Best applied as a sheerer layer, do not build up
- Long-wearing (10 hours without creasing/fallout)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Huda Beauty Smokey #6 (PiP, ) is lighter (95% similar).
- Huda Beauty Manifest It (PiP, ) is darker (95% similar).
- Pat McGrath Bronze (LE, $25.00) is more shimmery, lighter (95% similar).
- Natasha Denona Atria (107M) (PiP, $29.00) is warmer (95% similar).
- Natasha Denona Penny (259M) (LE, $29.00) is warmer (95% similar).
- Natasha Denona Day Spring (PiP, $29.00) is less shimmery (95% similar).
- Tarte Vintage (P, $14.00) is more shimmery, lighter (95% similar).
- KKW Beauty Chicago (PiP, ) is less shimmery (95% similar).
- NARS Bayadere #1 (PiP, $19.00) is lighter (95% similar).
- Anastasia A4 (Norvina Vol. 1) (LE, $12.00) is less shimmery, warmer (95% similar).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water, Calcium Sodium Borosilicate, Glycerin, Polyethylene Terephthalate, PVP, Mica, Polyacrylamide, Acrylates Copolymer, C13-14 Isoparaffin, Phenoxyethanol, Tin Oxide, Laureth-7, Aluminum, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Iron Oxides (CI 77491), Metallic Silver (CI 77820), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Top Notch
PPermanent. $8.50.
Main Character
Moira Main Character Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a medium peach with warmer, more golden undertones and fine sparkle that was a mix of pink and gold.
- Semi-sheer to medium coverage (marketed as opaque)
- Thin, more watery feel
- Became gummy as it dried down (do not blend/mess with during this stage)
- Hard to manipulate/get even
- Best applied as a sheerer layer, do not build up
- Long-wearing (10 hours without creasing/fallout)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Dominique Cosmetics Eternal Light (PiP, ) is more shimmery (95% similar).
- ColourPop Mystical (P, $9.00) is more shimmery (95% similar).
- Sephora Power (P, $10.00) is darker (90% similar).
- MAC Shook My Snow Globe (LE, $17.00) is more shimmery, lighter, less pigmented (90% similar).
- Lethal Cosmetics Limbo (P, $6.50) is more shimmery (90% similar).
- Moira Goodness (P, $8.50) is more shimmery (90% similar).
- Moira Bel Air (P, $8.50) is more shimmery (90% similar).
- Dior Grand Bal #1 (PiP, ) is cooler (90% similar).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water, Calcium Sodium Borosilicate, Glycerin, Silica, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Tin Oxide, Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Titanium Dioxide (CI 77891), Iron Oxides (CI 77491).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
The brand’s potted eyeshadows and blushes are great – but these are not. I can’t work out how shoddy products get past their quality control process.
These are HORRIBLE. Gummy? Hard to build up? Look like glitter 💩! Eeewww!