Moira In Pursuit, In Fact, I Mean Diamond Daze Liquid Shadow Reviews & Swatches
In Fact
Moira In Fact Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a medium copper with warm, reddish undertones and a glittering finish that was quite shiny after it dried down.
- Sheer coverage (marketed as opaque)
- Thin, more watery feel
- Became gummy as it dried down (do not blend/mess with during this stage)
- Hard to manipulate/get even
- Best applied as a sheerer layer, do not build up
- Long-wearing (10 hours without creasing/fallout)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Moira Ego (P, $8.50) is more shimmery, darker (90% similar).
- Sephora Lucky Penny (220) (P, $9.00) is lighter (90% similar).
- Make Up For Ever D712 Crème Brûlée (P, $17.00) is more shimmery (90% similar).
- Giorgio Armani Copper Reflection (34) (DC, $39.00) is lighter, less pigmented (90% similar).
- Urban Decay Starfire (P, $21.00) is warmer (90% similar).
- Huda Beauty Bubbly (Remastered) (PiP, ) is more shimmery (90% similar).
- BH Cosmetics Foil Eyes #7 (PiP, ) is lighter, warmer (90% similar).
- ColourPop Wild Out (LE, $4.50) is lighter, warmer (90% similar).
- MAC Shiver of Delight (LE, $18.00) is warmer (90% similar).
- Stila Sunset Fire (LE, $24.00) is lighter, warmer (90% similar).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water, Polyethylene Terephthalate, Glycerin, Acrylates Copolymer, Synthetic Fluorphlogopite, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Polyurethane-11, Laureth-7, Aluminum, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Titanium Dioxide (CI 77891), Iron Oxides (CI 77491).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
In Fact
PPermanent. $8.50.
I Mean
Moira I Mean Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a rich, deeper copper-bronze with warm undertones and a metallic finish. This was one of the rare shades that was pigmented and easier to work with!
- Opaque coverage
- Thin, more watery feel
- Became gummy as it dried down (do not blend/mess with during this stage)
- Hard to manipulate/get even
- Best applied as a sheerer layer, do not build up
- Long-wearing (10 hours without creasing/fallout)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Huda Beauty Chocolate Brown #4 (PiP, ) is more shimmery, lighter (95% similar).
- Viseart Balmy (LE, ) is more shimmery, lighter, warmer (90% similar).
- Huda Beauty Nude Rich #2 (PiP, ) is more shimmery, lighter, warmer (90% similar).
- Fenty Beauty Smash or Pass (PiP, ) is warmer (90% similar).
- Tom Ford Beauty Iris Bronze #3 (LE, ) is lighter, warmer (90% similar).
- Makeup Geek Grandstand (P, $9.99) is more shimmery, lighter (90% similar).
- Bad Habit Brilliance (PiP, ) is lighter (90% similar).
- Kosas Smolder (P, $15.00) is lighter, warmer (90% similar).
- Buxom Hustle (P, $12.00) is more shimmery, lighter (90% similar).
- Tom Ford Beauty Violet Argente (LE, $46.00) is more shimmery, lighter, warmer (90% similar).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water, Mica, Synthetic Fluorphlogopite, Glycerin, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I Mean
PPermanent. $8.50.
In Pursuit
Moira In Pursuit Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a darker, rosy lavender with warm undertones and lighter, golden pearl throughout.
- Medium coverage (marketed as opaque)
- Thin, more watery feel
- Became gummy as it dried down (do not blend/mess with during this stage)
- Hard to manipulate/get even
- Best applied as a sheerer layer, do not build up
- Long-wearing (10 hours without creasing/fallout)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Oh Gosh (LE, $4.50) is more shimmery (95% similar).
- Sugarpill Dream State (PiP, $13.00) is lighter (90% similar).
- Glaminatrix Grace (P, $8.04) is cooler (90% similar).
- ColourPop Big Ego (P, $9.00) is more shimmery (90% similar).
- ColourPop Moonrise (LE, $4.50) is darker, cooler (90% similar).
- ColourPop Miami Vibes (PiP, $4.50) is less shimmery, darker, cooler (90% similar).
- Sydney Grace Temptalia (PiP, $6.25) is darker, cooler (90% similar).
- ColourPop Joy (LE, $4.50) is lighter (85% similar).
- Danessa Myricks Parade (P, $18.00) is more shimmery, darker (85% similar).
Formula Overview
$8.50/0.1 oz. - $85.00 Per Ounce
The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.
The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.
I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.
Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.
Note: some shades contain plastic (PET) glitter.
Browse all of our Moira Diamond Daze Liquid Shadow swatches.
Ingredients
Water, Synthetic Fluorphlogopite, Glycerin, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Laureth-7, Tin Oxide, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I Mean is the pick out of the bunch because they haven’t been that great. And at least I like the shade colour too.
While the one shade called “I Mean” isn’t bad, I have many similar shades that have better formulas, so it’s a pass.
Wow, the ingredient lists are as crappy as the product looks swatched!! Polyethylene and polyurethane 😓 wish there was a ban on microplastics… especially in makeup