Marc Jacobs Beauty Shameless Youthful-Look 24H Foundation SPF 25 for Spring 2018

Marc Jacobs Beauty Shameless Youthful-Look 24H Foundation
Row 1: R150, Y110, Y130, R230, R250, Y210; Row 2: Y270; R300, R310, R330, R350, R380; Row 3: Y320, Y340, Y360, Y370, Y390, R460; Row 4: R490, Y400, Y420, Y440, Y470, Y480; Row 5: R530, R550, R590, Y500, Y570

Have it all with Shameless Youthful-Look 24H Foundation. Inspired by Marc’s very own shameless attitude—and his tattoo—this innovative foundation lets your best self show all day long. It’s clinically tested for 24-hours of long-wear, and contains a first-to-market technology that encapsulates the SPF in pigment. This innovation makes the SPF visibly undetectable, so there’s no flashback in photos and no ashy, grey undertones in the formula.

This oil-free, weightless foundation provides buildable, medium coverage that blends seamlessly. The patented Infinity Milling™ process produces super-fine pigments that result in the most natural-looking, self-setting finish. The broad shade range was developed with artists and models worldwide to fit all skin tones and skin types. The perfect level of coverage allows for flexibility across the shade range—go deeper or lighter depending on your desired look.

Shameless liquid foundation also beautifies from the inside out with skincare benefits, including phenomenal hydration. It contains snow mushroom, which is known for its impressive ability to hold onto water—it’s like nature’s dupe for hyaluronic acid. The formula also contains blue daisy extract, known to visibly diminish the complexion-dulling effects of pollution. Together, they help your skin look hydrated, plumped, and more youthful. Go ahead, show off your skin shamelessly.

2/9 online on MJB/Sephora, 2/23 in stores

Shameless Youthful-Look 24H Foundation SPF 25, $46.00 (New, Permanent)

  • Fair Y110 Ultra-fair with yellow undertones
  • Fair Y130 Fair with yellow undertones
  • Fair R150 Fair with pink undertones
  • Light Y210 Light with yellow undertones
  • Light R230 Light with pink undertones
  • Light R250 Light with soft beige undertones
  • Light Y270 Light with golden undertones
  • Medium R300 Light medium with toasted beige undertones
  • Medium R310 Light medium with pink undertone
  • Medium Y320 Light medium with yellow undertone
  • Medium R330 Medium with pink beige undertone
  • Medium R350 Medium with peach undertone
  • Medium Y340 Medium with yellow undertone
  • Medium Y360 Medium with golden undertone
  • Medium Y370 Medium with yellow beige undertone
  • Medium R380 Medium with pink undertone
  • Medium Y390 Medium with golden undertone
  • Tan Y400 Medium tan with beige yellow undertone
  • Tan Y420 Medium tan with yellow undertone
  • Tan Y440 Medium tan with golden peach undertone
  • Tan R460 Tan with pink undertone
  • Tan Y470 Tan with caramel undertone
  • Tan Y480 Tan with golden yellow undertone
  • Tan R490 Tan with deep red undertone
  • Deep Y500 Deep with warm golden yellow undertone
  • Deep R530 Deep with red undertone
  • Deep R550 Very deep with red undertone
  • Deep Y570 Very deep with warm yellow undertone
  • Deep R590 Very deep with dark red undertones


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Melanie Avatar

looking forward to your review on this. My biggest pet peeve in the makeup industry is those that “claim” 18 hr wear, 24 hr wear. Let be realistic with 8-12 hr wear.

kjh Avatar

Yet another line that has more gradations of light to medium than deeper tones. And who says only deep skin tones have red undertones? I’m light to med with red u/ts. I simply cannot imagine the difficulties WOC must have with shade adequacy in these major lines. No expounding, but these would not match me, either. People are voting against all these limited range selections with their hard earned paychecks. This is 2018, not 1962, when makeup was arguably segregated. Segregation is against the law, in case these lighter oriented companies have not noticed. We are a diverse society that needs all tones to have equal representation. Wake UP, MJB, Tarte, and all the rest. Despite their market research as to who the target customer is, this type of release turns many off from all, not just shade matching products.

Wednesday Avatar

Check out photos on refinery 29. I think MJ’s shade descriptions are more globally accurate (there’s a pile of midtones which whitewash companies would call deep). It might be better than appears here in this small photo.
Reading through the description of the process in developing the shades seems like a honest and well meant attempt to be inclusive. I think the shade offering is much better than Tarte’s three shades of unskinlike orange for deeper complexions.

I’m intrigued by encapsulated SPF preventing gray/flashback.

I wish everyone a great foundation match. That’s my greatest beauty wish. Xoxo

Mariella Avatar

I’m also eager to hear how this performs. I’m looking for something to take the place of the Diorskin Forever foundation that is being discontinued here in Canada. I’ve purchased Shiseido Synchro-Skin and I’m not wow’d by it; ditto the new version of Diorskin Forever so maybe the MJ will be the one.

Megan Avatar

I am really interested to hear about this one. I saw the model they had wearing Y110 and I’m crossing my fingers it will be light enough for me to wear. I liked the feature on Refinery 29 where they showed different models wearing different shades– they seemed to have thought that out well. Of course, seeing the full range now, it looks like they should have included more deep shades. But better than Tarte.

Badger Avatar

Same! The lightest yellow shade looks promising! His remarcable foundations in ivory was an almost perfect match, could have been one shade lighter… but it was actually yellow (NOT PEACH) and it made me so happy. But that formula makes my face itch. I’m looking forward to try this.

UK Avatar

I’m currently looking for another foundation that lasts better than my luminous silk but has the same blending quality and is a bit yellower. Hope y110 is the shade I’m looking for.

Lisa Avatar

I’m totally interested in this. Maybe cuz the packaging seems like it’s lightweight similar to the Chanel vitalumiere Aqua. I hope the formula is similar to it to since it’s a bit of a holy grail for me. Foundations are a bit of a weakness for me. Looking forward to your review.

Stacy Avatar

I really wanted to try this new foundation. But the lightest shade looks to be too dark for me. If it was at least a neutral or pinker tone, I might be able to make it work. But I’m lighter than the model, so I know it won’t work for me. But the formulation sounded like something I really wanted to try.

Badger Avatar

IM SO happy he included yellow ultra fair shade! NARS Siberia is my best color and they didn’t include it in their radiant longerar line, so I had to pass! (NARS Sheer glows formula is garbage IMO) So many ultra fair shades skew pink, and it makes me look flushed and sick…

I look forward to the formula review!!!

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