Release Date + About the Launch
Makeup Artist Mario Dedivanovic introduces luxury beauty brand MAKEUP BY MARIO, featuring thoughtful, meticulously-crafted formulas inspired by the pro products Mario has used and loved throughout his entire career. Comprised of 21 high-quality products and tools for eyes and skin, every shade is universal and created for all human skin tones.
“My greatest hope is that this collection inspires play and experimentation—that each product enhances your artistry, elevates your application, and evolves your technique,” says Mario.
2020 marks Mario’s 20th year as a makeup artist. His namesake brand is the culmination of twenty years of artistry, experience, and experimentation, having worked with some of the most famous faces of our time. From education to social media to innovation, Mario is a visionary and pioneer at the leading edge of the beauty industry. He has built a global following, having taught and popularized the best-known makeup techniques of the last decade and ignited viral trends that have inspired and forever altered the beauty landscape. A respected authority and global sensation, MAKEUP BY MARIO is a new classic in the beauty industry.
“With MAKEUP BY MARIO, I’ve taken my signature techniques and transformed them into accessible pro products inspired by the ones I’ve loved and used throughout my career,” says Mario. “When I teach my Masterclasses, I take my students through my entire thought process and demonstrate all of my techniques. Now, my techniques and philosophy are infused into my products.”
A master of invention and reinvention, Mario formulated this collection with an uncompromising emphasis on product performance. “It is my mission that everyone feels secure, confident, and trusts in these products,” he says. “MAKEUP BY MARIO is my passion and love for makeup artistry encapsulated in a very intentional collection, crafted to deliver a luxury and professional makeup experience that isn’t precious. Everyone should have access to the very best quality formulas. That is so important to me.”
Each product takes one of Mario’s signature techniques and transforms it into a single product. He created this collection with the professional makeup artist in mind, but these products and tools are for anyone who loves and is inspired by makeup.
Products in the Launch
Master Mattes Eyeshadow Palette, $48.00 (New, Permanent)
An all-matte eyeshadow palette featuring 12 shades to work across skin tones. The formula is supposed to have an “intentional transparency” per Allure.
Master Metallics Eyeshadow Palette, $48.00 (New, Permanent)
An all-metallic eyeshadow palette featuring 12 shades.
Master Metals Palette, $48.00 (New, Permanent)
A five-pan palette featuring eyeshadows with a Metal finish, which can be paired with Metal Manipulator, a mixing medium, sold separately, to create liquid eyeshadow or liner.
Master Crystal Reflector, $24.00 (New, Permanent)
A sheer highlighter with a sparkling reflect.
Master Eye Prep & Set, $28.00 (New, Permanent)
Two cream-based products–a lighter and darker shade–to be combined to match one’s skin tone with a translucent powder to set. Available in three colorways.
Additional Products, $TBA (New, Permanent)
- Master Metals Manipulator ($14.00)
- Master Pigment Pro Pencil
- Master Mattes Liquid Liner
- Master Secret Glow ($22.00)