Archived Post

MAC Rich Ground Fluidline Review, Photos, Swatches

MAC Rich Ground Fluidline
MAC Rich Ground Fluidline

A Perfect Bronze for Fall

MAC Rich Ground Fluidline ($15.00 for 0.10 oz.) is described as a “reddened coco with frost.” It’s a subtly red-toned bronzy brown with a soft sheen. Make Up For Ever #14 is darker, redder. Make Up For Ever #12 is more copper in color. Urban Decay Lucky is rather similar, perhaps a smidgen more copper.

I’m so glad this is part of the permanent range, because it’s a lovely shade of coppery brown. The red undertones are downplayed, so it won’t emphasize any redness in the eye, which can sometimes make eyes look tired. Instead, this has just enough sheen to brighten with enough lightness to be an alternative to both black and brown.  The pigmentation was excellent–I was able to get a fully opaque line of color in one stroke with the 263 angled brush.  It wore for an impressive ten hours when I tested its long-wearing claim yesterday!

MAC Rich Ground Fluidline
MAC Rich Ground Fluidline

MAC Rich Ground Fluidline
MAC Rich Ground Fluidline

MAC Rich Ground Fluidline
MAC Rich Ground Fluidline

MAC Rich Ground Fluidline
MAC Rich Ground Fluidline

18 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Cel Avatar

This might be the most stupid question ever but can I use gel liners as shadows? The color reminds me of Tom Ford Illicit cream eyeshadow, but using a gel liner sounds more. . .long wearing?

Lee Avatar

Rich Ground is my HG eyeliner. I’m a readhead and it looks so much more natural and less harsh than brown and makes my eyes look bluer. If you’re a ginger, definitely try it.

Marina Avatar

I own and adore Rich Ground. It’s perfect to use with easy neutral looks (which are what I wear mostly)! Glad you own it now as it really is fabulous! I use the 263 too 🙂

blueraccoon Avatar

I think this is a bit similar to Tarte’s bronze eyeliner, but I’m not 100% certain. I just bought the “Jewels of the Amazon” eyeliner set – it came with black, bronze, and green – so I’ll check when I get home.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!