MAC Rich Ground is a very warm-toned, dark brown with a pearl finish. It is a discontinued eyeliner that retails for $16.00 and contains 0.1 oz.
MAC Rich Ground Fluidline ($15.00 for 0.10 oz.) is described as a "reddened coco with frost." It's a subtly red-toned bronzy brown with a soft sheen. Make Up For Ever #14 is darker, redder. Make Up For Ever #12 is more copper in color. Urban Decay Lucky is rather similar, perhaps a smidgen more copper.
Ultra-smooth, Fluidline's gel formula provides the precision of a liquid liner with a silkier, softer finish. Goes on “foolproof” with a brush in an easy dip-and-stroke action. Long-wearing. Smudge-proof. Lines up in a rich array of colours and finishes. Brush sold separately.