MAC Digi-Pops Collection (Nordstrom Exclusive) for Summer 2010

MAC Digi-Pops

MAC Digi-Pops Collection (Nordstrom Exclusive)

Digi-Pops is Nordstrom’s Anniversary Collection, which is also available at The Bay (in Canada), but will not launch elsewhere as far as I know. It has several portions, so check the launch date on each, because the dates are a little all over the place! Edit: It’s supposed to release internationally in August.

Digi-Pops: Lip Server

Launch Date: July 15th, 2010 at Nordstrom and The Bay

Dazzle Lipstick ($14.00 U.S . / $16.50 CDN)

  • Liquid Lurex Tarnished golden (Pearl) (Limited Edition)
  • Smash Hit White beige (Pearl) (Limited Edition)
  • Infused with Glam Copper brown (Pearl) (Limited Edition)
  • Wham Plum brown (Pearl) (Limited Edition)
  • Glaringly Hip Light Peach (Pearl) (Limited Edition)
  • Sweet Bits Light lavender pink (Pearl) (Limited Edition)
  • Hot Sass Bright orange (Pearl) (Limited Edition)
  • Win-Win Light pink (Pearl) (Limited Edition)
  • Naughty You Neon Pink (Pearl) (Limited Edition)
  • Troublemaker Magenta (Pearl) (Limited Edition)
  • Snazzy Deep plum (Pearl) (Limited Edition)
  • Hellraiser Light lavender (Pearl) (Limited Edition)
  • Baby’s On Fire Deep Red (Pearl) (Limited Edition)

Dazzleglass ($18.50 U.S. / $21.50 CDN)

  • Glamour OD Bright Coral Red (Frost) (Limited Edition) (Repromote)
  • Spanking Rich Raspberry Pink (Frost) (Limited Edition) (Repromote)
  • Boys Go Crazy Deep amthyst (Frost) (Limited Edition)
  • Fabulous Fun Rich magenta (Frost) (Limited Edition)
  • Hi-Falutin’ Light yellow pink (Frost) (Limited Edition)
  • You Got the Look Yellow nectarine (Frost) (Limited Edition)
  • Utterly Posh Mid-tone orange (Frost) (Limited Edition) (Repromote)

Check out the Digi-Pops: iPalette, Digi-Pops: Brush Browser, and Look in a Box Collections!

MAC Digi-Pops

MAC Digi-Pops

MAC Digi-Pops

Digi-Pops: iPalette

Launch Date: July 8th, 2010 @ The Bay; July 16th, 2010 @ Nordstrom

Customers will be able to make their own custom palette of permanent eyeshadows.

Refillable Eye Shadow X4 ($5.00 U.S. / $6.00 CDN)

Small Eye Shadow Pro Palette Eyeshadows ($11.00 U.S. / $13.00 CDN)

  • All that Glitters
  • Atlantic Blue
  • Carbon
  • Club
  • Contrast
  • Deep Truth
  • Expensive Pink
  • Free to Be
  • Goldenrod
  • Goldmine
  • Knight Divine
  • Lucky Green
  • Parfait Amour
  • Red Brick
  • Retrospeck
  • Satin Taupe
  • Shroom
  • Sketch
  • Steamy
  • Sunny Spot
  • Sweet Lust
  • Texture
  • Tilt
  • Trax
  • Vibrant Grape
  • Wedge
  • White Frost
  • Winkle

Digi-Pops: Brush Browser

4 Face Brushes Apply + Blend ($49.50 U.S. / $59.50 CDN)

Brush roll in black patent fabric and white patent trim with black grosgrain ribbon with MAC logo. Brushes 168SE, 187SE, 190SE, 194SE

5 Eye Brushes Apply, Define + Line ($49.50 U.S. / $59.50 CDN)

-Brush roll in black patent fabric and white patent trim with black grosgrain ribbon with MAC logo. Brushes 212SE, 219SE, 227SE, 266SE, 275SE.

Look in a Box

Launch Date: July 8th, 2010 @ The Bay; July 16th, 2010 @ Nordstrom

Look in a Box Frisky Girl ($59.50 U.S. / $71.50 CDN)

A black carton featuring a photo of a model wearing a Frisky Girl Look. The Look in a box contains Pretty Baby Beauty Powder; Well Dressed Powder Blush; Mercurial Mineralize Eye Shadow; Nymphette Lipglass, and Zoom Fast Black Lash.

Look in a Box Miss Violet ($59.50 U.S. / $71.50 CDN)

A black carton featuring a photo of a model wearing a Miss Violet Look. The Look in a box contains Rose Beauty Powder, Desert Rose Powder Blush, Love Stone Mineralize Eye Shadow, Lovechild Lipglass, and Zoom Fast Black Lash.

Look in a Box Tawny One ($59.50 U.S. / $71.50 CDN)

A black carton feating a photo of a model wearing a Tawny One Looks. The look in a box contains Refined Golden Bronzing Powder, Coppertone Powder Blush, By Jupiter Mineralize Eye Shadow, Love Nectar Lustreglass, Zoom Fast Black Lash.

MAC Digi-Pops

Thanks to the lovely Emily for all the details! ), Image Source #1, Image Source #2

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Yay! Glamour OD, Spanking Rich, Utterly Posh are coming back. New Dazzleglass colors sound fabulous, and I can’t wait to try out dazzle lipstick. Yum.

I’m glad to see Glamour O.D., Spanking Rich and Utterly Posh dazzleglasses are coming back. I’m like half way on Glamour O.D and Utterly Posh and will back them up! I’ll also purchase Spanking Rich d/g for the first time.

I was checking other collections and ‘phew not too many things and no lipsticks, kinda sad but it’s good for my wallet’ and then when I switched to this tab… yay!

whooaa, the small palettes sound interesting! Cheap and small?
I wonder how small they will be, I will look for this for sure ;)!

Usualy the Nordstrom exclusives got me jumping up and down but I’m a bit disapointed with this years color story. The permanent e/s refils? boring… Already own a lot of repromoted things from the look boxes and brushsets. The dazzle lipsticks don’t sound like my kinda shades at all so this is probably going to be a cheap release for me 😉 There are only 2 dazzleglasses that spark my interest ATM.

They are crazy. Nothing new. I have looked forward to the new cute eyeshadow palettes every July. I get them at the Bay. Last year I bought 2 or 3 and the pink flowers one was one of the best palettes ever made. This is a silly excuse not to spend real money on new packaging, or a new campaign and products. Very very disappointed. You can get all these shadows and empty palettes at several MAC stores or get them on line (I am sure).

I have heard… Dazzle Lipsticks are launching in August everywhere else in the US – I’m not sure why Nordstrom is getting an early release. I have also heard these are perminant at Pro stores.

Oh yeah, and they’re apparently bad-ass. Lipsticks with a WHOLE LOT of glitter!

Does this mean that the custom palettes, which can now only be bought at MAC stores, will be available at counters, too? If so, will they have only the colors listed here or all the others as well?

I am going to be sooooooooo broke this summer. I am so glad I have a second job.:):) This collection sounds awesome. I am looking for to the pictures for the Look in the Box series. I miss out the last time Mac did this. Do you know Christine anywhere online that I can get those look in box. I don’t have a CCO nearby.

im curious about the I-palletes.
Refillable Eye Shadow X4 ($5.00 U.S. / $6.00 CDN) – Does this mean they are only 6$ CDN each? Cuz then im confused about Small Eye Shadow Pro Palette Eyeshadows ($11.00 U.S. / $13.00 CDN)- does this mean the plastic pallette you put them in is $13.00 and you have to buyt the eyeshadows seperate? Can you also just buy the eyeshadows if you dont want the quad pallete?

This is an eyeshadow quad – the Small Eye Shadow Pro Palette is 15-pan (holds 15) vs. the quad, which only holds 4. It is the plastic palette that comes empty. I’m sure you could just buy the shadows, since it’s separate 🙂

hi there i have a question about the ipalette. what is the difference between refillable eye shadows and the pro palette eye shadows? are they both refill pan ones?

Let me try and understand this. Is this the first time the Bay/Nordstrom summer will have NO new eyeshadow palettes. The 2 I bought last July were fabulous. Buying for years. Are they crazy? Absolutely ridiculous if they don’t have new palettes with new colours this year. They are usually better than holiday palettes. I always buy both though. Who cares about usual same old shadows that they have had for years like sketch etc.

What makes this refillable (with old) eye shadows unique. Could you not always get the palettes and fill in colours of your choice? Don’t get it. Linda

I am confused again. Can you not get the palettes at any MAC store. I live in Toronto and we have a few Mac stores. I always go to Yorkdale. So, that is not unique, if that is the case. I have always looked forward to the new and exciting shadow palettes each July.

One thing I cant stand at the moment is that Ive been waiting for repromotes of the Flastronic shadows, ever since I came across them in pictures and here as well, and they just had to place them in a Look in a Box when I just want the shadows on their own =( Hope they come out individually in the near future. I’m especially crossing my fingers for Ether Deep, such a pretty color, me want NOW!

I do have my eyes on the new Dazzle Lipstick and a few Dazzleglasses, yay!

It’s very comparable to Macy’s. They sell high end stuff, and it’s busy. It’s not as sparse as Nordstrom (does that make sense?). Also, there’s no piano player!

arghhh!!!!! look in a box is back they were sooo great!!! i cant wait 🙂 and frisky girl has Nymphette!!! yes!!!and the brush rolls sound nice… cant wait to see the lipsticks

you know what’s annoying? these nordstrom-only releases. i live in new york freakin’ city and i have access to just about everything EXCEPT a darn nordstom. (can you tell i’m ticked?!) i had to drive to Rhode Island to get Gwen’s L. by LAMB fragrance when it first came out because it was nordies-only. ok… end rant.

other than that, those lipsticks look very interesting. 😛

OMGGG GETTING SPANKIN RICH BACK!! That is my #1 favorite dazzleglass! Agh I hope they change their minds and make it permanent!!

Since these aren’t photos sent to me, I don’t know the names or the order in which the source put them in, sorry! They also did not include images of the dazzleglasses.

So are the dazzle lipsticks supposed to actually launch in the MAC stores? Like in a collection or just launching the lipsticks??

According to the info, it’ll be available internationally in August, but I have no idea what the distribution is, since in the U.S. it’s Nordstrom only.

Surprisingly nothing interests me with this collection. I’m holding out for the in the groove, felines and disney collections.

I cannot wait to try these lipsticks! I’ve seen some swatches on another site, but they’re in poor lighting, on one of those cards. I hope you’re able to get your hands on this collection early, Christine, so you can help me decide. 🙂

No, I have no idea — the whole collection is under Digi-Pops, and *that* says it will be international.

Though I do know that this is not your fault or anything, so i don’t want to sound mean or anything 😉 I’m mad at MAC! ^^ Whyyyy are they so mean to us not-US/Canada-people 😉

Jep, I saw, but I meant, I neither american nor canadian 🙂 I’m belgian, and we get even less collections than the Netherlands do, last year, the lookboxes were released there, but it’s not that evident for me to travel there, just for make up, and we can’t order stuff from their stores, so that why I said evil MAC ^^ Thanks for your very fast responses!! I’ll keep my fingers crossed that this year will be the year that we, small Belgians, won’t be overlooked ^^

That’s true! I was very suprised yesterday, when I read her posts, I didn’t read about it anywhere else and I was like, whaaat, did we get a scoop over here? ^^ Whoop whoop 😉 There might still be hope for them (MAC) yet! 😉

You know what always confuses me about USA store exclusives (i.e Sephora or in this case Nordstrom) what happens when it hits other country’s does it just go on sale on all the MAC stands & online? 😐 same confusion over those new UD eye shadows i must own, sigh UK is sooo behind the times except for the random month early release of To The Beach

I have no idea why there is a lag between releases, but I don’t think anything goes on sale here. I very, very rarely see high-end brands get discounted, other than a few like Stila, which always seems to be discounted.

Stupid question for you Christine, what exactly is dazzle glass lipstick? Does that mean it comes on shiney or sparkley?

Hey Christine, Is everything in the look in a box re-promotes? I really hate that I miss out last year look in a box.

Hi everyone! Just wondering; which lipstick is more close in shade to MAC’s Lavender Whip lipstick, Sweet Bits or Hellraiser?

Can’t WAIT to check out this collection at The Bay!

I hope these are atleast full coverage lipsticks with not too much shine. if it’s shiny/sheer then Im passing would look tacky

No, they’re regular. SE indicates special edition, which are machine-made rather than man-made with shorter handles.

I’m not super excited for this collection, but I am glad I’ll finally be able to get a 4x palette. I need a new empty one, but they’ve been sold out for ages online. I bought the last one my local MAC store had, and they said they didn’t know when they’d be able to get more in. Still need one more!

its available at The Bay in Canada?!?!? YES!!!!!! =)
that’s at the mall in my city and everything, and i can get permanent eyeshadows?!? this made my day! thank you Christine!! 🙂

Just came back from Metrotown (Burnaby, BC) – these are available for “preview purchase” at The Bay already. Not that impressed with the dazzle lipsticks…seemed a bit gritty when swatched on my hand.

Really wish they would come out with the Flastronic Mineralized shadows seperately, I’ve wanted them ever since I saw Ether eyeshadow on youtube, such a pretty color. But I dont want to buy all Look In The Box’s just for the eyeshadows and plus I dont have much money at all this summer =( Will see what I pick up in the end. Still crossing my finders for those mineralized eyeshadows to come out in the future on their own

the palette thing didn’t seem that exciting to me, since in the uk it seems that counters also have the pro refill palettes…

although the colours of lipsticks and glosses look intriguing, i’m not too keen on sparkle…it’s another one of those ‘purchase but don’t wear’ items…so i better stay away from this collection!

i’m liking the front images for these collections however…refreshing…

So…. now I have to buy Frisky Girl and Miss Violet look in a box, PLUS all four MSF’s from In the Groove?! MAC is killing my wallet but it’s so worth it!

i just went to the Bay (in Toronto) and they already have these out. Just letting you know that the Dazzle lipsticks are like MAC frost lipsticks * 1000.

u know what these new mac dazzle lipsticks remind me of (just by the pictures), they kinda look like the sparkle lipsticks at victoria secret. where u can see sparrkle specks on your lips. everyone go check them out! i love VS lipsticks- their so creamy and nice- very similiar to macs, but 2 dollars less. christine reviewed one of them already.
Im NOT goiing to get any of the digipop e/s -bc u can already get them at a mac store.i really want to get one of the look in the boxes-miss violet. i got a look in a box from last summers thing. what a good value.

is it just me or am i the only one that is getting overloaded with mac lipglosses collections this year! i mean how much are they expecting a girl to spend in it in a year!=)

I’ve seen/swatched the lipsticks and look in a box already. I work at Nordstrom and the makeup artist showed it to me as well as game me the booklet for the collection. The lipsticks are veerrry creamy/opaque and veeerrrry shimmery not as much chunky glittery but I guess you can say its glittery, its not my cup of tea, I don’t like shimmery lipsticks but the look a in box was nice! I’ll put the pics of the booklet on my blog but I didn’t take pics of the collection because I was clocked in, not sure if I’m allowed to even if I’m off the clock…

OMG!! I’m new to MAC so those brush sets will be perfect! Those brush sets have great value, considering that 5 MAC face brushes can cost up to like 200$!

I was just at the Bay tonight and the MAC counters here already have this collection on display and are taking pre-orders for July 8th, so Nordstrom may be doing the same:)
FYI: I tried on Smash Hit and I love it!!! Plus, these dazzle lipsticks are super long wearing! I had it on for 2 hours after I got home and then washed my face and I could STILL see the dazzle! I am totally getting a few of these!

I am pretty excited about this launch, I adore the “look in box” concept, especially since I do not own a wide range of products, I think this is perfect for those who dont own alot of MAC, are newer to the brand, or would like to try a few things out at once for a reasonable price, I could go to sephora and spend the same on 3 MUFE shadows, so I love when places do boxed sets/collections with various products, also love when they have the brush sets, since I never know which ones to pick out, this is a great way for someone to get the most for their money!

For purchase or just to see? Unfortunately, it’s just to see here in the states. I wish I could be more helpful 🙁

YAY, I was just a Nordys this morning and already previewed all of this stuff. I got about 5 e/s for my pallette, 2 dazzle glass’, and 1 lipstick. The colors are awesome! I picked spakin’ rich and utterly posh for the dazzle glass and Hot Sass for the lipstick!!! Super shimmery and super awesome for the beach!
The MUA there suggested that I wear Hot Sass with the orange lipliner from To The Beach collection, I was like “ooooohhhhhhh yeeeeeaaaaahhhh!”

Wow, I don’t understand why the little brush collections are $10.00 more expensive in Canada when the Canadian and US dollar are almost equal. Mac pricing in Canada annoys me to no end, I wish I lived closer to the border because it would almost be worth the road trip =P

Since I really don’t like how Sigma copied MAC’s number system AND brush shapes (even if they are not 100% accurate copies, they’re not significantly modified in any way that would say… it’s just a coincidence!) that I wouldn’t myself. :/

question, christine i know you mentioned that these would be available for pre order online on the 21st but i went on and didn’t see them. is there a specific part of the website i have to go to? also, is it pre order for pick up in store or can i have them shipped to me? Thanks for posting such great information!

FYI: The descriptions for the Frisky Girl and Miss Violet Look In a Box are switched.
They do not match what is on Nordstrom’s website.

i own a sigma brush set but i’ve never owned mac brushes an thought it was too expensive to buy the full size. should i get the travel kits shown above?

I would just buy full-size brushes if you find you use a particular one a lot – the quality would be comparable to your Sigma brushes, IMO.

These are on preview at Nordstrom locations. I’m a total MAC junkie and I have to say I was disappointed. 🙁 The brush sets are sub-par as compared to previously-released brush sets (the case was SO flimsy!) Also, as someone else posted, the Quad pallet can be made online (not sure if they have new eyeshadow colors for this, I checked some, and they were familiar). Also, the lipsticks were eh… none popped out at me as a must-have.
Sorry for being a Debbie-Downer! Can’t wait for the next MAC release! 🙂

Hi Christine,

I was looking into getting the eye brush set…what’s your opinion on MAC SE brushes? Are these worth the money?


I wasn’t sure if i would like the feel of the dazzle l/s, but I got a preview of them today and I had to rush home to make a list so I don’t overdo it. The feel great and have fantastic sparkle! My wallet hates me.

I personally don’t think they’re great – I would just buy one full size brush at a time, of brushes you would really use.

I just got promotional mail for this release here in Japan. It looks like only the lipsticks, lig glasses, and the brush kits will be released here. And they will be released on July 15th.

Christine,when this comes out on the 15th,do you know what time Nordies will put the dazzleglasses up on the website for sale?

are the 5 face brushes worth getting? I want the stippling brush nd the angled one, i jst dnt kno if i should get them individualy or in this set

do you all know of any dupes for the love stone, jupiter and mercurial mineralize eyeshdows? I don’t need all of those look in the boxes for one shadow.

Hi Christine, I don’t have any brushes from mac and always wanted some but find them too expensive. do you think these brush rolls are a good investment? and if i can only afford to get one, which one do you think i should get? thanks a lot.

Wow Thank you for this amazing preview!! I put it on my blog which I just currently started and I am a huge Disney fan so this has to be the best collection in the 7 years i have worn MAC!!!! wow thank you. Don’t know if you read these but i posted your website on my blog..

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