Today, Lady Gaga officially announced the launch of her beauty brand, Haus Labs, which will be available for pre-order July 15th at midnight PST.
From the brand:
The last thing the world needs is another beauty brand. But that’s too bad. Welcome to HAUS LABORATORIES. Available for pre-order on 7.15. It is our vision to spread kindness, bravery, and creativity – and if that means beauty… #battleforyourlife
They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself. This is your glam. Your expression. Your artistry. We want you to love every version of yourself. You are the artist of your own life. Whether you’re a perfectionist or like to get messy with it. This is your time to experiment.
The ritual of beauty is personal. A full face of makeup, a little, or nothing at all, we want you to love yourself. Our tools were designed with artistry and versatility in mind to inspire endless self-expression and reinvention.
This is a creative collective. We are an artistic family and welcome you to express yourself. There are no rules. Together, we are building a supportive, empowering, inclusive community grounded in kindness, bravery, and creativity. All are welcome in OUR HAUS.