IT Cosmetics Matte Sweet Apple Vitality Cheek Flush Review, Photos, Swatches

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush ($24.00 for 0.136 oz.) is a muted, medium pink with subtle, cooler undertones and a matte finish. MAC Hipness (LE, $21.00) is lighter, warmer. NYX Dusty Rose (P, $5.00) is lighter, warmer. NARS Amour (P, $30.00) is darker, warmer. Colour Pop Hysterical (LE, $8.00) is cooler. MAC P.S. I Like You (LE, $22.00) is cooler. Colour Pop Early Bird (P, $8.00) is lighter, cooler. Chanel Crescendo (250) (LE, $45.00) is lighter. Tarte Irreplaceable (LE, $26.00) is warmer. Makeup Geek Love Affair (P, $9.99) is darker, brighter. NARS 413 BLKR (P, $30.00) is darker, brighter. Milani Tea Rose (08) (LE, $7.99) is warmer. See comparison swatches / compare dupes side-by-side.

The formula is supposed to be long-wearing and give the “glow of of a stain.” This shade is the most matte out of the four shades available in the formula, and I found the texture to be a little thinner and more prone to powderiness (at least, in the pan) as a result, though it remained blendable on the skin and applied and looked even. On me, despite it leaning cool in the pan, it ended up looking warmer and more like a pinky-coral, so those who have cooler, pinker undertones may find it stays truer-to-pan on them. It has a more “natural matte” finish, where there isn’t really shimmer or a strong sheen, but it doesn’t look totally flat like a true matte would. The color wore well for nine and a half hours before fading.

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See more photos & swatches!

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

Where to Buy

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Makeup Look

On face:
  • Guerlain Parure Gold Foundation
  • Urban Decay Naked Loose Setting Powder
On lips:
  • Sephora Glossy Pink Lipgloss

About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

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24 Comments

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I have this in Pretty & Peony, and it is one of the longest lasting, most pigmented blushes ever, and that’s saying a lot because I have teflon cheeks that just “eats” blush. Most blushes (even the “long-wearing” ones) last only 2 hours on me unless I carefully prep my cheeks. It’s so pigmented that I do the lightest tap, and I’m good for the entire day and night. I seriously think 1 pan will last me 10-15 years.

I know! The other shades look a little too dark for me, but I might grab another one, maybe the mauve purple one. I’m hoping they will come out with more colors!

I really love that this shade resembles a true flushed cheek! True, I do love my less natural shades too, but this, while still bright, has that “natural-ness” to it. And it’s glowy w/o shimmer!

This looks beautiful on you Christine! Surprisingly I don’t usually go for pink blushes but this looks perfect

It looks beautiful on you. I love their powder formulations. The stain factor really appeals to me. I ordered the special they had on QVC recently partly because it had the new Bye Bye Pores Pressed Blush in it.

This color looks lovely on your beautiful skin (hating on you right now) 😉

I have been loving it cosmetics for almost 2 years now but have not purchased any of their individual blushes, maybe I’ll get this one.

Is the compact made out of metal or plastic?

These are really nice blushes that are worth the price & definitely wear well, as you said. I’ve got 2 and really love them. This shade also is warm on my skin tone, despite the appearance in the pan. I hope IT comes out with more shades in this formula, especially the matte formula. The shimmery shades I find are too shimmery, although they don’t magnify pores like some of MAC’s skin finishes do.

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