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IT Cosmetics Matte Sweet Apple Vitality Cheek Flush Review, Photos, Swatches

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush ($24.00 for 0.136 oz.) is a muted, medium pink with subtle, cooler undertones and a matte finish. MAC Hipness (LE, $21.00) is lighter, warmer. NYX Dusty Rose (P, $5.00) is lighter, warmer. NARS Amour (P, $30.00) is darker, warmer. ColourPop Hysterical (LE, $8.00) is cooler. MAC P.S. I Like You (LE, $22.00) is cooler. ColourPop Early Bird (P, $8.00) is lighter, cooler. Chanel Crescendo (250) (LE, $45.00) is lighter. Tarte Irreplaceable (LE, $26.00) is warmer. Makeup Geek Love Affair (P, $9.99) is darker, brighter. NARS 413 BLKR (P, $30.00) is darker, brighter. Milani Tea Rose (08) (LE, $7.99) is warmer. See comparison swatches / compare dupes side-by-side.

The formula is supposed to be long-wearing and give the “glow of of a stain.” This shade is the most matte out of the four shades available in the formula, and I found the texture to be a little thinner and more prone to powderiness (at least, in the pan) as a result, though it remained blendable on the skin and applied and looked even. On me, despite it leaning cool in the pan, it ended up looking warmer and more like a pinky-coral, so those who have cooler, pinker undertones may find it stays truer-to-pan on them. It has a more “natural matte” finish, where there isn’t really shimmer or a strong sheen, but it doesn’t look totally flat like a true matte would. The color wore well for nine and a half hours before fading.

See more photos & swatches!

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

Makeup Look
On face:
  • Guerlain Parure Gold Foundation
  • Urban Decay Naked Loose Setting Powder
On lips:
  • Sephora Glossy Pink Lipgloss

24 Comments

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Comments on this post are closed.
Katherine T. Avatar

I have this in Pretty & Peony, and it is one of the longest lasting, most pigmented blushes ever, and that’s saying a lot because I have teflon cheeks that just “eats” blush. Most blushes (even the “long-wearing” ones) last only 2 hours on me unless I carefully prep my cheeks. It’s so pigmented that I do the lightest tap, and I’m good for the entire day and night. I seriously think 1 pan will last me 10-15 years.

Katherine T. Avatar

I know! The other shades look a little too dark for me, but I might grab another one, maybe the mauve purple one. I’m hoping they will come out with more colors!

Nancy T Avatar

I really love that this shade resembles a true flushed cheek! True, I do love my less natural shades too, but this, while still bright, has that “natural-ness” to it. And it’s glowy w/o shimmer!

Valerie C. Avatar

It looks beautiful on you. I love their powder formulations. The stain factor really appeals to me. I ordered the special they had on QVC recently partly because it had the new Bye Bye Pores Pressed Blush in it.

zVintageFashionizta Avatar

This color looks lovely on your beautiful skin (hating on you right now) 😉

I have been loving it cosmetics for almost 2 years now but have not purchased any of their individual blushes, maybe I’ll get this one.

Is the compact made out of metal or plastic?

Sandra JT Avatar

These are really nice blushes that are worth the price & definitely wear well, as you said. I’ve got 2 and really love them. This shade also is warm on my skin tone, despite the appearance in the pan. I hope IT comes out with more shades in this formula, especially the matte formula. The shimmery shades I find are too shimmery, although they don’t magnify pores like some of MAC’s skin finishes do.

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