Huda Beauty Deep Tan GloWish Soft Radiance Bronzing Powder ($31.00 for 0.28 oz.) is a medium-dark, richer brown with warm, slightly orange-leaning undertones and a “natural” matte finish. It had nearly opaque color coverage in a single layer, so it really had to be used with a lighter hand to achieve the more buildable coverage marketed.
Thankfully, the powder lived up to the “non-powdery” claim, so that slightly firmer press (though not stiff!) helped make it quite easy to use a lighter hand as I felt like I had good control over how much I picked up on my brush. It applied well to bare skin as the powder went on evenly and diffused well along the edges. There were signs of fading at the eight-hour mark, though there was still about 70% remaining after 12 hours (the wear time claimed).
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- L'Oreal Dark (P, $15.99) is cooler (95% similar).
- Victoria Beckham Beauty Terracotta (PiP, ) is lighter (95% similar).
- Gucci Beauty Tan (04) (P, $62.00) is more shimmery (95% similar).
- MAC Your Wish is My Command (LE, $35.00) is darker (95% similar).
- Natasha Denona Tan #3 (PiP, ) is lighter (95% similar).
- Makeup by Mario Dark (P, $28.00) is lighter (90% similar).
- ColourPop Let's Go (PiP, $8.00) is cooler (90% similar).
- Fenty Beauty Bajan Gyal (P, $30.00) is warmer (90% similar).
- elf Bronzed Belle (P, $7.00) is lighter, warmer (90% similar).
- Vieve Tan (Left) (PiP, ) is lighter, warmer (90% similar).
The formula is supposed to be "buildable" and "easy to use" with a "light-as-air, non-powdery texture" that lasts for "12 [hours]." The coverage was more semi-opaque to opaque, but the texture was forgiving and lived up to the "non-powdery" claim so a lighter hand was all that was necessary to pick up less product.
The texture was smooth, silky, and finely-milled with a firmer press that wasn't stiff, so product picked up readily on a brush but was easy to control. The powders applied well to bare skin as well as over foundation, as they diffused easily, blended out and sat flatteringly on skin. They had a more "natural" matte finish where they did not appear totally flat and matte but weren't overtly shimmery either.
The shades lasted between eight and nine hours on me before showing signs of fading, and most shades had around 70% of product visible at the 12-hour mark.
Browse all of our Huda Beauty GloWish Soft Radiance Bronzing Powder swatches.
mica, silica, cetearyl ethylhexanoate, zinc stearate, dimethicone, sucrose acetate isobutyrate, dodecane, rosa damascena flower oil, capsicum annuum extract, butyrospermum parkii (shea) butter, helianthus annuus (sunflower) seed oil, tocopherol, glycerin, squalene, ethylhexylglycerin, citronellyl methylcrotonate, triethylhexanoin, c30-45 alkyl dimethicone, phenylisopropyl dimethicone, cetyl peg/ppg-10/1 dimethicone, sorbitan sesquioleate, dimethiconol, beta-sitosterol, sodium benzoate, citric acid, sodium salicylate, xanthan gum, iron oxides / ci 77491, iron oxides / ci 77492, iron oxides / ci 77499, titanium dioxide / ci 77891.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.