Hello Kitty 40th Anniversary Collection at Sephora

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Availability: Now at Sephora

Pop-Up Party Eyeshadow Palette ($52.00) (Limited Edition)

Celebrate the 40th anniversary of Hello Kitty by exploring this exciting collection of eye shades—ranging from vibrant brights to gorgeous neutrals to fun metallics. A satin ruby-colored bow of the beloved cartoon character pulls the palette open to reveal 20 various textures, including matte and shimmering shadows, which are named after some of Hello Kitty’s favorite things. Mix and match this variety of velvety-soft and beautifully blendable shades and let your eyes pop in a hundred different ways—plus, you’ll want to lift the lid for a special, Hello Kitty 3D pop-up surprise. 20 x 0.035 oz Eye shadows in Happy (matte plum purple), Playdate (matte gray), Dear Daniel (shimmery bright blue), Milk (satin white cream), Celebrate (satin maroon), Supercute (satin royal lavender), Friendship (satin pink vanilla), Kitty-Chan (satin navy blue with rose gold sparkle), Apple Pie (satin peachy-pink), Bow (satin rosy pink), 1974 (matte blue-gray), Kawaii (satin mermaid green), The Original (satin rich brown), Hot Cocoa (matte taupe), Bright (shimmery champagne), Three Apples (satin medium green), Anniversary (matte black with green sparkle), Cookie (satin grey silver), Mimmy (satin sunshine yellow), Chocolate Chip (satin sun-kissed beige)

An Apple a Day Trio Lip Balm Set ($20.00) (Limited Edition)

Bring intense color and kissable flavor to lips with these apple lip balms. Featuring three vibrant shades in hot pink, natural nude, and candy apple red, each lip balm is infused with extracts of lemon, strawberry, vanilla, apple, and coconut oil for intense hydration. Portable and covetable, a tiny mirror is tucked into each lip balm so that easy application is at your fingertips.

Hello Kitty Ruby Solid Perfume Cocktail Ring ($29.00) (Limited Edition)

This sweet-smelling statement ring features the beloved icon’s likeness in a fun, wearable form. In honor of Hello Kitty’s 40th Anniversary, the icon’s original bestselling fragrance makes a dazzling, ruby-encrusted comeback with a perfume that’s portable, wearable, and adorable. With a ruby gem that slides open to reveal a solid perfume of Hello Kitty’s best-selling original scent, its feminine, flirty fragrance is sweet and light with notes of green apple, Japanese fruits, a bouquet of rich florals, musk, and a hint of vanilla.

Kawaii Nail Set ($39.00) (Limited Edition)

Dress up your nails in endless looks while you celebrate the 40th anniversary of Hello Kitty with this keepsake tin that’s packed with nail essentials. Featuring everything you need to paint and decorate for a mani, this kit features dazzling Hello Kitty-shaped nail bling and an adorable array of decals, a nail stamper kit, accent nail appliqués—plus two polishes in Hello Kitty’s favorite shades of red and white.

The Red Bow Beauty Diaries ($49.00) (Limited Edition)

This collectible set offers 15 exclusive Hello Kitty color cosmetics and collectibles in one case. From lip glosses, to eye shadow sticks, liquid eyeliners, to a mini coin purse and a Hello Kitty figurine, this fun selection of trinkets is filled with all of Hello Kitty’s beauty secrets in one special place. Open the diary to reveal a special message from Hello Kitty herself as she gets ready for her party.

Ruby Compact Mirror ($49.00) (Limited Edition)

Touch up in style with this fun, limited mirror, featuring Hello Kitty’s iconic shape. Specially designed with nearly 300 hand-placed jewels, it adds a brilliant touch to your beauty routine. This two-sided compact has a regular mirror on one side and a three times magnification mirror on the other—making it a fun, flirty must-have addition for your purse.

Original Fragrance Ruby Roller Girl ($26.00) (Limited Edition)

Hello Kitty’s Original Fragrance Ruby Roller Girl is a flirty and sparkling scent encased in a ruby-encrusted rollerball perfume that shaped in Hello Kitty’s adorable likeness. This original, bestselling signature fragrance celebrates Hello Kitty’s 40th Anniversary, channeling Hello Kitty’s sweet, dynamic charm—embodied in notes of fruits and florals—that are sure to leave any woman smiling. The icon’s original best-selling fragrance makes a dazzling, ruby-encrusted revival in a feminine, iconic bottle with the best-selling original fragrance in a travel-friendly, rollerball shape that lets you feel like star wherever you go.

Milk Money Makeup Bag ($32.00) (Limited Edition)

Treasure the original iconic coin purse that started it all—now in a bigger size than ever before. Store coins, daily makeup essentials, or whatever you wish, in this classic coin purse that celebrates the beloved Hello Kitty.

Ruby Hand Held Mirror ($195.00) (Limited Edition)

Deck out your vanity in cushion-cut cuteness when you hold up this exclusive, ultraluxe mirror. Designed with nearly 2000 hand-placed jewels, this mirror adds a glamorous note to your beauty routine.

Availability: Now at Sephora

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Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

Hello Kitty 40th Anniversary Collection
Hello Kitty 40th Anniversary Collection

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31 Comments

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Are they high? How much of a Hello Kitty fan do you have to be to blow $200 on a rhinestone mirror? I can think of WAY better ways to spend that money. Like, perhaps, MAKE UP?!

$195 for a mirror!!! Are you freaking serious?!?! They better be Swarovski crystals if it costs that much! (Not that I’d buy such an expensive mirror anyones….unless it was encrusted in diamonds. That would be badass.) I really wanted that compact mirror until I saw the price though -________-

I couldn’t resist the “An Apple a Day” balm trio. I would also love to have the bejeweled little compact mirror, but can’t justify the cost right now. Hello Kitty just makes me smile and reminds me to let my inner little girl come out to play.

Hi, Christine– I found another website with a big chunk of your content that I’m assuming you did NOT authorize: [link redacted]

Please let me know if it’s not helpful to be told when my search for swatches (besides yours) leads me to find these sites, and I won’t let you know anymore!

Am I the only one who think this thing needs a total rebranding? The pricing is obviously for adults, but the way they pack the whole thing, eg, the fake crystals wrapping around mirrors, is totally outdated, so Kim Kardashin, and really gets cheap very quickly. Look at what Shu Uemura did with Karl Lagerfeld. The core character is still a cat, but it looks definitely haute couture and wearable, meaning it might worth the price! Excuse me for the ranting if you are Hello Kitty fan, but I’m feeling bad for such a successful character can’t go far in the cosmetic industry.

Oh that hand held mirror looks so lovely, but its price just turned me off instantly!

Very cute Hello Kitty items, but I’m not obsessed with the brand.

I’m a big fan of the perfume and bought plenty of backups when it went on sale, but I think I might skip it this time. That much just for a rollerball and no larger bottle? What a tease.

Love the mirror but wouldn’t spend that much on it. I can find Hello Kitty stuff (knock off, probably) at a lot of the dollar/junk stores in the malls.

I really wanted that compact mirror, but HECK NO on that price.

Also for anyone interested in the apple lip balms–idk if the formula changed since then, but when the line first launched I bought an apple lip balm and while adorable and nicely scented, it was really thick in texture and pretty sticky. So heads up, you might want to try before you buy 😛

I wish the cocktail ring was the compact mirror! I like the polished metal with just the red gems at the bow rather then the all-over crystal look…

I am a huge hello kitty fan and I did get the palette but it will be the only thing I will be picking up. I think the hand held mirror is way over priced even with the crystals. I think past hello kitty x sephora collections appealed more to me.

Okay, so it seems way overpriced to me, and I’m most definitely not a Hello Kitty fan, (think I’m too old and missed the bandwagon)…. But, with that said, I really love the little compact, actually I love several items in this collection. I can’t see myself purchasing anything from this line, but it is pretty adorable.

I’ve never even seen a Hello Kitty line before. Lots of cute stuff, but I don’t think I’ll try to find anything from the line. There’s one eyeshadow in the palette I really like bottom row, second from the right. I also sort of like the nail art stuff.

I bought the hello kitty ruby rollerball at sephora.com because it was half price. I love it. Now there out of stock 🙁 . I like it enuff that I wouldn’t mind paying the original price of $20.

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