Givenchy Demesure Audacious Lashes for Fall 2011

Year: 2011 Launches


Givenchy Demesure Audacious Lashes for Fall 2011

Nicolas is overflowing with imagination and is always ready to venture beyond bounardies. Today he reveals his own professional secrets to interminable lashes with staggering volume. The new Givenchy mascara, the mascara that is superlative in all aspects, bears his signature: DEMESURE, Audacious Lashes. This High Tech accessory at the cutting edge of innovation combines an extensible brush and a finishing tool. An exnclusive hyaluronic acid-based formula adds volume to the base of lashes without weighing down thetips. A super-audacious product for extravagant, breathtaking volume.

Generously coat lashes, wrap them in the material like you would a luxurious black sheat. Shape lashes one by one with an ultra thin accessory for a singular definition. It took two years of intensive research to finally create this exceptional item: the first three dimensional telescopic brush.

To create density: the volumising shaft has 16 inlaid grooves which serve as reservoirs for material. Each time it is dipped in the vial, they are engorged with mascara so that the base of eyelashes is covered with a thick coating on application.

To define: enclosed in the shaft, a totally clean elastomer separating brush is released by activating the base of the cap. Its cone shape guarantees ease of use combined with ultra-precision. The finishing tool gives the ultimate touch of precision. Its finesse provides a customized, unequalled, lash-by-lash result.

Three shades: Audacious Black, Audacious Brown, Audacious Green (which is limited edition).

availability: Fall/Winter 2011

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50 Comments

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ellie

wow weird, that point looks dangerous! I’d love to see a review. I wish liv looked a bit more real and less airbrushed in that photo…

Bernice

Yeah I feel the same too.. & they were giving heck to Rimmel for false claims but I’m surprised (or rather not surprised) that they haven’t been as strict with Dior or Givenchy etc

Debra

Not sure about the telescopic brush, but decades ago, when I first used mascara, I used a brand that sold an applicator that was a thin rod that had grooves much like this one. The rod was much thinner, made of metal, and worked like a dream. Think it was Helena Rubenstein which, at the time, was a premier department store line.

I far prefer that type of wand to a brush but have never found a comparable one. I’m looking for a price in the post, but can’t see one. It would be worth a try for me, anyway. I recall one shade I used was green! Stunning effect for long, straight lashes that need lift & curl.

Shannon

Debra, the mascara you’ve described is exactly like one I use currently! It’s by Bare Escentuals and it’s call The Magic Wand Brushless Mascara. It works like a charm and it’s only $15.00 for a tube from their website or QVC. Personally I use it as my first layer, then curl my lashes. My lashes actually hold a curl, don’t crunch up and then I use whatever other mascara I’m going to use. Hope that helps you in your quest to find another brushless mascara at a reasonable price!

kate

I’m a huge mascara fan in general and I always want to try new formulas, but this one looks like I’d need a license to operate it… I feel intimidated.

Jane

I’m very interested. Still, don’t all mascara wands exist in the third dimension? And I wonder what exactly “released by activating the base of the cap” means. Phenomonally interesting!

dovile

Why does Givenchy always come out with these mascaras that look like something you would torture people with? :DD First the ball thing and now this.
That being said though, I really want to try it out. 🙂

Emily

I’m so intrigued by this, because I love Givenchy products (Phenomen’Eyes is such an amazing mascara), but it’s definitely something I’d have to see in person before committing to. I am loving the green shade!

Rebecca

omg! looking at this just made my brain hurt 😐 lol.. if i was to use this for the first time without seeing a tutorial on it I would be soo lost!

mile

I wonder what’s the purpose of the pointy end? Is it to separate the clumpy lashes or to give an aerodynamic look? Either way is giving me some doubts about the formula and the wand.

valentina

this is exciting – a totally DIFFERENT-looking product. however lets be real and acknowledge the gorgeous liv is wearing lash inserts or extensions… and there is only so much that ANY mascara can do 🙁

Carissa

It looks like the stinger on a wasp! *gulp!*
Yeah, I am going to be leaving this one; although, Liv Tyler looks breathtaking as always!

Chrissy

This is interesting. I think it will fail miserably on my lashes, though. I have very thin, sparse lashes and I think it would make my lashes a clumpy mess. I like Givenchy and love saying the name even more. It’s so French haha. I think I’m going to have leave this one. It will probably be very expensive.

Charlotte

Firstly I think Liv Tyler looks dreadful in the first picture, so photoshop’d I almost didn’t recognise her!

Secondly, I thought in the last photo he was injecting her eyelid or something =S but actually it appears like a pointed wand to separate lashes. I’ve been using a push pin for the past 8 or so years to separate my eyelashes and would never go back. But I did stab my eye pretty badly once and I don’t recommend it to other people. I wonder what kind of safety Givenchy have got in this..

Saffy

Looks interesting, can’t wait to see it tested on the blogs. But what did they do to Liv? She looks beautiful in the ad, but I almost didn’t recognize her.

meme

It does look a bit complicated. I won’t be investing as it’s too pricy a line for me and no where local to shop and try it first. If it were fablous I would pay the $ as I do have a few Givenchy items. Wondering if Liv Tyler is the first photo model in this spread? If so, did not know she was the ‘face’ for Givenchy now. She photos so beautifully and seems so down to earth for a model. Like to see her do more movies.

lorena d

Can’t wait to try it ,i hav short lashes so am always looking for a mascara that gives them volume …n this one might work !!

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