Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm Review & Swatches
Cool Mauve (50)
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm ($38.00 for 0.12 oz.) is a muted, medium-dark mauve with cool undertones and a matte finish. It had medium, buildable pigmentation that applied with more medium to semi-opaque coverage when using fingertips and more semi-sheer to medium coverage when using a brush.
The texture was smooth, moderately dense, and more like a velvety cream-powder–it wasn’t wet to the touch but had some spring and creaminess to it once I pressed on the pan’s initial surface. The product was lightweight, thin, and quick to feel powder-like once it came into contact with my skin. It applied evenly over bare skin as well as on top of foundation, but it was most evenly applied on top of less emollient foundations. It wore well for eight hours as a cheek color and six hours as an eye color.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
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- LORAC Caribbean (LE, $23.00) is lighter, warmer (90% similar).
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- Urban Decay Sesso (Blush) (PiP, ) is cooler (90% similar).
- elf Frequent Flyer (P, $7.00) is more shimmery, darker (90% similar).
- ColourPop Coast to Coast (DC, $12.00) is lighter (90% similar).
- ColourPop Birthday Suit (P, $8.00) is more shimmery, lighter (90% similar).
- Urban Decay TMI (DC, $26.00) is more shimmery, cooler (90% similar).
Formula Overview
$38.00/0.12 oz. - $316.67 Per Ounce
The formula is supposed to have "buildable" coverage that is "lightweight, natural" and "blends seamlessly into skin." It is primarily listed as a cream blush, but it can also be used on "eyes for a wash of color."
The pigmentation ranged from medium to semi-opaque, buildable coverage, but they were more pigmented than they were sheerer or "wash-like," so you'll want to use a lighter-hand or more feathery brushes to get more of a wash of color. As one might expect, they are more intense when applied with a fingertip than with a brush.
The consistency was like a drier cream-powder--it had a bit of springiness, and once I really swirled my finger in the pan, I could feel more of a velvety glide that had some slip and creaminess to it, but it was quick to turn powder-like on my skin. It set to a transfer-resistant finish that was flexible, slightly blendable along the edges, but it had enough of a set and did so fast enough that I'd recommend working one area at a time.
I was able to apply the product over bare skin as well as on top of foundation without the formula being prone to lifting up base products, though it definitely played better with less emollient complexion products. On cheeks/face, the products tended to last eight hours or so, while on my eyes, they lasted six hours or so.
Browse all of our Giorgio Armani Neo Nude Melting Color Balm swatches.
Ingredients
MICA • DIMETHICONE • DICAPRYLYL CARBONATE • CI 77891 / TITANIUM DIOXIDE • DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER • PHENYL TRIMETHICONE • HYDROGENATED POLYDECENE • CI 77492 / IRON OXIDES • CI 77491 / IRON OXIDES • CI 77499 / IRON OXIDES • SILICA • LAUROYL LYSINE • 1,2-HEXANEDIOL • GLYCERYL CAPRYLATE • ALUMINUM HYDROXIDE • TRIETHOXYCAPRYLYLSILANE • ISOCETETH-10 • METHICONE • TOCOPHEROL
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Cool Mauve (50)
PPermanent. $38.00.
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
Giorgio Armani Cool Mauve (50) Neo Nude Melting Color Balm
That’s a really pretty color on you! Probably far too light for me since this is basically how UD NOHO looks on my cheeks. I’ve got to start wearing that now that our cooler season seems to have arrived a little bit earlier than normal.
Super-pretty and really natural looking. I may just have to cave on this one (no, no, no, I keep telling myself…)
I like this one. I like it a lot!
I’m more interested in the new Clinique ones though, so no Armani this time.
I put this shade on my Sephora wishlist the day it launched but it’s been out of stock almost since that day, as has many of the other shades. I know we’re having supply chain problems and many consumer goods have been sitting for weeks or months at various ports just waiting to be unpacked and sent to their final destinations but I’m really hoping these blushes arrive during the upcoming VIB sale so I can get it for 20% off.