Giorgio Armani #604 Plum Gloss d'Armani Review, Photos, Swatches

Giorgio Armani #604 Plum Gloss d'Armani
Giorgio Armani #604 Plum Gloss d’Armani

Giorgio Armani #604 Plum Gloss d’Armani

Giorgio Armani #604 Plum Gloss d’Armani ($28.00 for 0.22 fl. oz.) is described as “bold amethyst.” It’s a sheer grape purple, and when applied to lips, it looks like a cool-toned plum-purple. It reminded me of Illamasqua Fierce when it swatched, but they’re nothing alike on the lips. I couldn’t think of any other potential gloss dupes.

It doesn’t look nearly as purple applied as it does swatched, because the natural pinkness of my lips (which are already rather corpse-like to begin with) peeks through and makes this shade more wearable than it appears. It looks super, super dark in the tube, but don’t let it fool you–it’s a sheer gloss. Giorgio Armani described it as “vivid yet so translucent on application that it matches any skin tone,” and it’s true; there’s definite color, plenty of pop and oomph, but there’s a translucency there that makes the gloss look a bit different from person to person, depending on their natural lip color. I’m torn; I kind of dig the way the color looks on lips from afar, but my lips almost look diseased up close, because it does not apply evenly and the color has a tendency to settle into lip lines.

Though you’ll see disappointing marks for longevity, it’s only because the brand claims eight hours of wear (without fading!), and I’ve never managed to hit that marker; I get to around six with darker shades, five or so with lighter shades. Don’t get me wrong–it’s excellent wear for lipgloss (because this is really lipgloss, it’s not a liquid lipstick), but it does fall short of their claim. The texture feels like a gel, and while it feels non-sticky initially, I find it gets tackier as you wear it.

Giorgio Armani #604 Plum Gloss d'Armani
Giorgio Armani #604 Plum Gloss d’Armani

Giorgio Armani #604 Plum Gloss d'Armani
Giorgio Armani #604 Plum Gloss d’Armani

Giorgio Armani #604 Plum Gloss d'Armani
Giorgio Armani #604 Plum Gloss d’Armani

Giorgio Armani #604 Plum Gloss d'Armani
Giorgio Armani #604 Plum Gloss d’Armani


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Lunohodik Avatar

Over Armani lipstick number 604 this gloss (604) looks fine, and its moisturizing, as this liPstick can be drying, I apply it over lipbalm, but when I touch up it’s very drying- the price you pay for long wear, but with this gloss it works fine! I usually try make up before buying, wear it for a while, with this one I shouldn’t have doneso cos they ran out of it, but this gloss is on my must have list now! Very lovely, esp with 604 lipstick as it doesn’t turn it browner or warmer or darker or lighter as other glosses do.

Debra Avatar

You can really pull this one off, Christine. My pigmented lips have a rose berry undertone and all I can think of is the color would not mix well with my own lip color.

Jude Avatar

If I saw this on the counter I would immediately think it was a mascara or an eyeliner. I would totally ignore it after finding out it’s a lip gloss, but after seeing it on you I really like it, I bet it would look really nice over a pale pink lipstick.

Paula Avatar

It looks beautiful on you! I just got this too and am also on the fence about it. One thing I noticed is that it has a rather strong and unpleasant scent … does yours as well? Thanks!

Jessica Avatar

Based on your initial reviews of this formula I bought a beautiful shimmery mauve and love it to pieces. I don’t care for this color, though. At least on my skin it would be impossible to wear.

marie Avatar

I ‘d love to know what’s lip color you are wearing on your
Profile picture? ( the pic next to youe comment)
please let me know.
thank you!

Suzanna Avatar

Although I know you like Gloss d’Armani overall based upon your earlier review, I haven’t liked them at all (I have three).They lose pigment almost immediately on me, becoming a somewhat sticky product that, while not budging for hours, have little more than a hint of color. They are the first Armani product I haven’t liked.

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