Do you like when celebrities work with beauty brands?

Do you like when celebrities work with beauty brands? Share!

I don’t mind, but it doesn’t make me buy or not buy. I like to see people get involved if it’s a collaboration, so it doesn’t just look like they’re cashing in. I love how MAC uses celebrities to create powerful collaborations to support their Viva Glam initiative.

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Nancy T Avatar

I most definitely agree with you on the MAC Viva Glam collabs with celebrities! And I’m still happy with my purchase last year of VG Rihanna 2 lipstick and lipglass! Although that isn’t a “throw and go” lippy, I still love it. Just sorry that I missed out on a few others VG/celeb collabs. But usually when celebrities are involved, I couldn’t care less!

Brownie Avatar

MOST of the time celebrity endorsements wouldn’t effect my buying choices. However, I have avoided certain brands due to a celebrity/ies.

Cat Avatar

I suppose it would depend on the extent of their influence on the products. Also, it would depend on the celebrity. I don’t watch television or see many movies so there are a lot of current celebrities I’ve never heard of before. There are definitely some celebrities who’s collaboration with a brand would turn me off.

Heather F. Avatar

Same–I think it’s cool when brands leverage celebrity collaborations for charity, but for-profit celeb collabs or spokespeople have never really swayed me one way or the other when it comes to buying a product.

That said, I would buy the heck out of a collaboration that suggested I could look like Cate Blanchett or Marion Cotillard. 😉

Rosemar Avatar

I’m glad that somebody asked this just cause I have an interesting take on this. Celebrity branding for the sake of capitalism is something that I’m used to and it doesn’t really affect my buying decisions. However, I have a bit of an opinion when it comes to pride and support branding for the sake of capitalism. I know it was just rumor but I once saw a rumor going around of MAC considering making Caitlyn Jenner a spokesprson for the brand right at the height of the Vanity Fair buzz. Upon seing that it just seemed so…ingenuine. I feel like if a company really cared about transgender rights, they could have made a trans woman their spokesperson a long time ago (maybe someone like Janet Mock or Laverne Cox who before Caitlyn, were the most visible trans women in the media AND are trans women of color). I try to be as cautious as possible when approaching brands that use movements such as the LGBT movement as a way to cash in. I honestly believe that there are instances where it can be genuine support as well. As much as it thrilled me to see Andreja Pejic as the official spokesperson for Make Up For Ever, I still approach it with caution. The struggles that trans people face every day are so real and horrifying and big brands capitalizing on the support is not real support. This viewpoint isn’t specifcally reserved for just trans rights. Gay, lesbian and bi rights and all other movements count as well. The trans issue is just the one that affects me the most. People are free to discuss on this and I’m open to other opinions. To some people any support is still support. Exposure is still exposure and I can accept other points of view. I don’t know if this response is a little misplaced seeing as the question was referring to celebrities but I wanted to put this out there.

xamyx Avatar

Most people haven’t heard of the individuals you mentioned (I personally haven’t, at least not by name, just as I’m certain there are those who are high-profile-ie, Anna-Varney-you may not know), but Caitlyn Jenner has mass appeal on a grand scale. I don’t think anyone would try to exploit her, and I think she’s far too intelligent to allow it, but I feel she would be a great face for a beauty and/or fashion brand, and it can be a positive step in the right direction, notonly for the trans ccommunity, but in helping others understand. That said, I don’t think MAC would be the best brand, and I’d like to see her be an ambassador for NARS or Chanel!

Ellen DeGeneres & Queen Latifa are 2 of the faces of CoverGirl, but along with Katy Perry, I just don’t see them actually using the products… The same goes for all the celebrities promoting L’Oréal. RuPaul, on the other hand, was *perfect* for MAC, and all of the Drag Race alums seem to represent OCC quite well!

Rosemar Avatar

I think that the fact that you don’t know the individuals mentioned makes them even more important. Caitlyn Jenner has mass appeal because she had the means for surgeries that many trans women can’t afford AND because she is white. As great and as courageous as I think that she is, diversity is the most important and effective way to help transwomen because not all transwomen can represent the european standard of beauty. Most trans people don’t have the means or genetics to be able to embody cisnormative beauty standards. I love that a trans woman such as herself is making headlines but I don’t believe a movement can be led by one white woman. And ultimatly, what I was saying is that any branding of LGBT movements (especially at the very height of a very public coming-out) should be approached with caution. It has always been my belief that under most circumstances, big brands don’t really belong in pride. More often than not, it is a commodification of real struggles.

I have my own reservations about the use of Drag Race alums for OCC mainly because on controversy amongst the LGBT community surrounding the show. But as far as it is concerned, RuPaul is not trans. His respresenation does nothing for the lives of trans people.

Kira Avatar

Rumors of who they may use next aside, MAC did use a transgender spokesperson a long time ago. MAC formerly used RuPaul as a Viva Glam spokesperson, so it would not have been the first time they collaborated with a trans celebrity. kd Lang was a lesbian MAC Viva Glam spokesperson. Elton John was another spokesperson for the campaign who has identified as both bi and gay. Ricky Martin as well. The whole point of the Viva Glam campaign raises money for AIDS research, which was closely tied in popular culture to the LGBT community.

Rosemar Avatar

RuPaul is not trans, however, I do believe in the Viva Glam initiative and support it in any way that I can. The use of drag queens has been highly debated amongst the LGBT community. RuPaul’s use of transphobic slurs (tr*nny being one of them) has also been highly criticized and debated (especially by some real trans Drag Race alums). As I said earlier, as far as that is concerned, his represenation does nothing for the lives of trans people.

Olivia Avatar

I don’t usually like it. I almost always assume it won’t be a good product so they need a big name behind it. I know that is not always the case but it’s just where my mind goes… Surely there are a few celebrities where if they collaborated, I might be interested. But mostly, it has the opposite effect with me.

Eileen Avatar

For me it is about the quality of the makeup and the beauty of the collection; not the celeb who is shilling for the company. For public appearances and photoshoots, celebs end up wearing whatever products the style team has chosen. Being a celeb does not make a woman inherently artistic, stylish, or fashionable and so a celeb collaboration or endorsement is meaningless. It’s just a way to garner publicity for the celeb and for the cosmetic brand. So, celeb collabs? Meh!

One big exception: MAC Viva Glam. I don’t wear MAC lipstick because it dries my lips out terribly, but I always purchase the latest Viva Glam because (1) 100% of the proceeds goes to aides research and (2) by purchasing the product I’m showing MAC that I support their involvement in this worthy cause.

Rachel R. Avatar

I don’t like or dislike it. I buy according to whether I like the product, not who’s name’s on it. I agree I’m good with celebrities getting onboard for charity, like MAC Viva Glam or Gwen Stefani’s recent backing of UD’s Enigma PP.

Pearl Avatar

Yes and no. I think mostly it’s an eye roll for me, especially when it’s an “It” celebrity of the moment. I buy the Viva Glams every year to support the cause, but I have given most away as gifts because the colors are not my style (Cyndi Lauper and Rihanna the exceptions).

I think it comes down to if I like the celebrity, the colors, and the packaging. It has to have 2 out of the 3. I am a sucker for luxe packaging so that with the right colors could be a strong pull for me but even then, if I don’t care for the celebrity and they hype, I still won’t buy it. I did like the Brooke Shields collection, simply because I thought it was tasteful (some great colors I didn’t have yet) and I think she is respectable even though it was just routine packaging for the most part. I liked the Prabal Gurung collection because of the colors and the luxe packaging, but I am not familiar with any of his work.

xamyx Avatar

It depends on the brand & celebrity, and whether or not the 2 are congruent. I can’t imagine Katy Perry actually using CoverGirl, nor does she come across as someone who’s really into makeup. On the other hand, someone like Kat von D, who is an actual artist *and* loves makeup (they showed her stash on an old episode of L.A. Ink before her makeup line even came to be), I can see her really being a part of the entire process. I also don’t care for most collaborative efforts with “Internet Celebrities”, particularly if they don’t fit the image of the brand. There is a brand that was known almost exclusively for one thing, and had a store in Beverly Hills catering to a primarily affluent demographic, but since trying to branch out, had teamed up with someone who had a great deal of Instagram followers, but posed in really cheap looking outfits. Although, when Becca teamed up recently with Jaclyn Hill, they at least went with someone who is really into highlighting, and has showcased many different products.

Everything aside, if I’m a fan of a celebrity-even if it’s just for their aesthetic-it will at least make me take a look, whereas if I simply don’t care for their look (ie, really trendy or sporty), it may not get my attention, but only because I doubt I’ll be interested in the actual shades. There are few celebrities who can turn me off completely (Ariana Grande just made the list)

MizLottie Avatar

Loved seeing Lupita Nyong’o (woman of color) and Isabella Rossellini (not some young pop or movie star, more mature, also a brunette) represent Lancôme. Not all of us are young, blonde, or into the latest celebutante!

Susan Dowman Nevling Avatar

I don’t really care if a celeb is involved with promoting a brand. I don’t see how they have the knowledge base to create products. They might have an opinion on colors and color combinations. Just bc they can act or sing, doesn’t mean they can paint, so to speak. Many have been taught by MUAs and stylists and let them do their fancy looks and appearances.
I wouldn’t influence me to buy unless I had similar coloring and liked the look. That still wouldn’t be based on their celebrity.

IRockFaces Avatar

I don’t think its a bad thing for a celebrity to work with a makeup brand to do something out of the ordinary but I do mind if the promo is showing one thing and the actual product fails to preform even to their normal standards. That irks me.

Pamela Avatar

I’m kind of done with celebs selling everything–magazines, perfume, clothes, makeup. I am a purist and prefer to see models selling things. I miss the days when Niki Taylor was the face of Cover Girl and Cindy Crawford was Revlon. I’m always suspicious when I see a celeb in an ad for beauty (except for Viva Glam). I just assume it’s about the $$$$$. There really is no star I want to emulate nor do I want capture anyone’s “essence” or “lifestyle” by purchasing a certain lipstick. As a woman of color, I do take notice when another woman of color represents a brand because I think, “Oh, they may have foundations that work for me.” I do buy some of the celeb perfumes if I truly love them (Jessica Simpson). Otherwise celeb endorsements turn me off a bit.

doroffee Avatar

I don’t really care… maybe if we talk about more underground celebrities or iconic people who are not the 21st century type of celebrity (being popular being totally bland and doing nothing, or manufactured by their management)… I liked the Iris Apfel collection of MAC, per se.

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