ColourPop No Shame Creme Gel Liner ($5.00 for 0.01 oz.) is described as a “saturated blackened violet.” It’s a muted, blackened plum with subtle, cool undertones and a matte finish. The texture wasn’t as creamy as other pencils in the range, though it wasn’t dry and didn’t tug on the lash line when I tried using it. It had semi-sheer pigmentation in one pass, and it was buildable to semi-opaque coverage, but it didn’t layer as well as I had hoped (it almost lifts the color in places). The color wore well for eight and a half hours on me. The pot version is darker, richer. Stila Black Amethyst (P, $22.00) is lighter, warmer (90% similar). ColourPop No Shame (P, $7.00) is darker (90% similar). MAC Ash Violet (DC, $16.00) is more shimmery, lighter (85% similar). MAC Nightcast (P, $17.00) is lighter (85% similar). Bobbi Brown Twilight Night (P, $23.00) is more shimmery, darker, cooler (85% similar). Make Up For Ever M80 Matte Plum (P, $21.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop No Shame Creme Gel Colour ($6.00 for 0.10 oz.) is described as a “saturated blackened violet.” It’s a blackened purple with subtle, cool undertones and a matte finish. It had mostly opaque pigmentation with a lightly creamy consistency–creamy enough that it was pigmented and didn’t skip on the skin, but it dries down very, very quickly and becomes unworkable once it is applied so be patient and careful when using. It wore well for ten hours on me before thinning subtly. Fenty Beauty Purp-a-trader (P, $22.00) is lighter (90% similar). ColourPop No Shame (P, $7.00) is lighter (90% similar). Stila Black Amethyst (P, $22.00) is lighter (90% similar). MAC Nightcast (P, $17.00) is lighter (85% similar). Bobbi Brown Twilight Night (P, $23.00) is more shimmery, lighter, cooler (85% similar). MAC Ash Violet (DC, $16.00) is more shimmery, lighter (85% similar). Make Up For Ever M80 Matte Plum (P, $21.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop Best O Creme Gel Liner ($5.00 for 0.01 oz.) is described as a “deepened burgundy.” It’s a dark, burgundy with warm, plummy red undertones and an ultra-matte finish–it’s very flat and appears almost dry. The texture is actually creamy, but it dries down to an all-matte finish with absolutley no sheen. Once it dries down, it is hard to smudge, so it’s an eyeliner that wears better but can be unforgiving if you make mistakes (you’ll need remover to fix!). On me, the eyeliner wore well for nine hours before thinning slightly. The pencil is quite a bit lighter and has a stronger warm tone to it than the pot version. ColourPop Best O (P, $7.00) is darker (85% similar). ColourPop Charmer (P, $7.00) is darker, cooler (85% similar). Chanel Psyche (959) (P, $34.00) is darker, warmer (85% similar). Estee Lauder Burgundy Suede (P, $28.00) is more shimmery, lighter (90% similar). Wayne Goss Deep Amethyst (P, $14.00) is darker, cooler (80% similar). Marc Jacobs Beauty Fine(wine) (P, $24.00) is lighter (80% similar). bareMinerals 6AM (LE, $15.00) is more shimmery, cooler (85% similar). See comparison swatches / view dupes side-by-side.

ColourPop Best O Creme Gel Colour ($6.00 for 0.10 oz.) is described as a “deepened burgundy.” It’s a deep, dark burgundy with a slightly muted and a matte finish. It had good color payoff in a single pass and didn’t skip or drag when I applied it to the lower lash line with an angled brush. The color is deeper in the pot form than in the pencil. The color lasted for ten hours without fading or smudging on me. MAC Dark Diversion (DC, $16.00) is darker, glossier (95% similar). ColourPop Best O (P, $7.00) is lighter (85% similar). MAC Earth Sign (LE, $16.00) is more shimmery (90% similar). Burberry Pale Grape No. 04 (P, $29.00) is darker (95% similar). Illamasqua Havoc (P, $27.50) is darker, glossier (95% similar). ColourPop Charmer (P, $7.00) is darker, cooler (85% similar). Bobbi Brown Black Plum (P, $24.00) is more shimmery, cooler (90% similar). Wayne Goss Deep Amethyst (P, $14.00) is cooler (85% similar). Sephora Love Affair (DC, $10.00) is more shimmery, lighter (85% similar). MAC Macroviolet (P, $16.00) is more shimmery, lighter (85% similar). MAC Raisinette (P, $17.00) is darker (85% similar). Chanel Cassis (83) (P, $34.00) is lighter (85% similar). Chanel Psyche (959) (P, $34.00) is darker, warmer (80% similar). bareMinerals 5PM (P, $15.00) is darker (90% similar). See comparison swatches / view dupes side-by-side.

ColourPop Call Me Creme Gel Liner ($5.00 for 0.01 oz.) is described as a “deep, plummy brown.” It’s a dark brown with subtle, warm undertones and a totally flat, matte finish. It had semi-opaque coverage in a single stroke, and it was fairly buildable to opaque coverage with two to three layers. The pencil was lightly creamy and didn’t skip or drag on the lash line, despite looking dry in the swatch, it is quite creamy until it dries down (which is almost instantly). This shade wore well for eight and a half hours. It appeared lighter and warmer compared to the pot version. Make Up For Ever M60 Matte Dark Brown (P, $21.00) is lighter (95% similar). Sephora Tiramisu (PiP, $10.00) is lighter (90% similar). Make Up For Ever G*psy (LE, $19.00) is darker (90% similar). Urban Decay Demolition (P, $22.00) is darker, warmer (90% similar). Make Up For Ever #25L (P, $19.00) is more shimmery (90% similar). Makeup Geek Espresso (DC, $9.00) is glossier (90% similar). MAC Coffee (PiP, $21.00) is darker, warmer (90% similar). Laura Mercier Espresso (P, $24.00) is warmer (90% similar). MAC Stubborn Brown (PiP, $16.00) is warmer (90% similar). Urban Decay Lush (P, $20.00) is darker (85% similar). ColourPop Call Me (P, $7.00) is darker (85% similar). MAC Duck (P, $16.00) is less pigmented, warmer (85% similar). MAC Past Twilight (DC, $16.00) is darker (85% similar). Urban Decay Whiskey (P, $22.00) is lighter, warmer (85% similar). NARS Mambo (P, $24.00) is darker, brighter (80% similar). NARS Mambo (P, $24.00) is lighter (80% similar). Fenty Beauty In Big Truffle (P, $22.00) is darker, brighter, cooler (80% similar). MAC Brown Border (P, $17.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.

ColourPop Call Me Creme Gel Colour ($6.00 for 0.10 oz.) is described as a “deep, plummy brown.” It’s a rich, dark chocolate brown with warm, reddish undertones and a semi-matte finish. It was intensely pigmented with a lightly creamy consistency that made it easy to work with, but it dries down quickly and doesn’t budge after that, so you have to be careful and have a steady-hand to avoid mistakes. Once it dries down, the color doesn’t move. MAC Past Twilight (DC, $16.00) is darker (95% similar). NARS Last Frontier (P, $24.00) is darker, cooler (90% similar). Urban Decay Demolition (P, $22.00) is darker, warmer (90% similar). Urban Decay Lush (P, $20.00) is more muted, warmer, less glossy (90% similar). Makeup Geek Espresso (DC, $9.00) is lighter, warmer (90% similar). Urban Decay Demolition (P, $22.00) is warmer (90% similar). Urban Decay Crave (DC, $22.00) is darker (90% similar). Urban Decay Stag (LE, $22.00) is more shimmery (90% similar). Sephora Diving in Malaysia (18) (DC, $10.00) is darker (90% similar). Buxom Here's My Number (P, $17.00) is warmer (90% similar). MAC Rich Experience (P, $20.00) is warmer (90% similar). Bobbi Brown Chocolate (LE, $24.00) is lighter, warmer (85% similar). Make Up For Ever #25L (P, $19.00) is lighter (85% similar). Estee Lauder Blackened Cocoa (LE, $20.00) is darker (85% similar). ColourPop Call Me (P, $7.00) is lighter (85% similar). MAC Coffee (PiP, $21.00) is lighter, warmer (85% similar). MAC Added Goodness (DC, $16.00) is more shimmery, darker (85% similar). Urban Decay Corrupt (P, $22.00) is more shimmery, lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.

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ColourPop No Shame Creme Gel Liner

ColourPop No Shame Creme Gel Liner

ColourPop No Shame Creme Gel Liner

ColourPop No Shame Creme Gel Colour

ColourPop No Shame Creme Gel Colour

ColourPop No Shame Creme Gel Colour

ColourPop No Shame Creme Gel Colour

ColourPop Best O Creme Gel Liner

ColourPop Best O Creme Gel Liner

ColourPop Best O Creme Gel Liner

ColourPop Best O Creme Gel Colour

ColourPop Best O Creme Gel Colour

ColourPop Best O Creme Gel Colour

ColourPop Best O Creme Gel Colour

ColourPop Call Me Creme Gel Liner

ColourPop Call Me Creme Gel Liner

ColourPop Call Me Creme Gel Liner

ColourPop Call Me Creme Gel Colour

ColourPop Call Me Creme Gel Colour

ColourPop Call Me Creme Gel Colour

ColourPop Call Me Creme Gel Colour