I am Beautiful
ColourPop I am Beautiful Lip Duo ($11.00 for 0.155 oz.) includes a medium-dark burgundy in lipstick and lip pencil form with the lipstick having more of a cream-like finish and the pencil having a matte finish. The pencil was so-so; it worked decently as a liner along the edges of the lips to get a more precise edge and/or prevent feathering.
It didn’t work well all-over, so it couldn’t be used to even out the natural color of the lips or to improve longevity of the lipstick. The lipstick was pigmented, long-wearing, and comfortable to wear, which made it consistent with the Lux Lipstick formula.
LELimited Edition. $11.00.
Sarah is a medium-dark, reddened burgundy with subtle, warm undertones and a cream finish. It was richly pigmented with a smooth, lightly creamy texture that felt thicker without being heavy, so it had excellent coverage and didn’t emphasize lip texture.
The lipstick stayed on nicely for six hours, left a stain behind, and felt lighlty hydrating.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Milani I Am Strong (P, $6.99) is cooler (95% similar).
- NARS Ginette (LE, $34.00) is darker (95% similar).
- ColourPop Tiana (LE, $7.00) is cooler (90% similar).
- MAC Diva (P, $20.00) is darker (95% similar).
- ColourPop Bam (LE, $7.00) is cooler, less glossy (90% similar).
- Make Up For Ever Mighty Maroon (420) (P, $23.00) is darker (90% similar).
- Hourglass You Inspire (LE, $34.00) is more shimmery, lighter, cooler (90% similar).
- Tom Ford Beauty Fetishist (P, $55.00) is more shimmery, cooler (90% similar).
- Shiseido Curious Cassis (RD620) (DC, $28.00) is lighter, warmer (90% similar).
- YSL Topanga Sunset (150) (P, $38.00) is more shimmery, darker, cooler (90% similar).
$7.00/0.12 oz. - $58.33 Per Ounce
The formula that is supposed to be a "creamy-matte" that "glides on like butter, doesn't feather or bleed, and lasts so long you'll forget you're even wearing it." The majority of the shades were quite pigmented with full color payoff in a single stroke with a few in the more semi-opaque coverage range.
The texture was, on average, smooth, lightly creamy, and not too thick or too thin, so there was no tugging during application but the color didn't feel slippery while worn, which made them easier to apply straight from the tube and low-maintenance on the lips.
They tend to dry and wear down to a soft matte finish within one to three hours of wear, and while they are very lightweight on, they hug the lips more as they become more matte (compared to initial feel). The wear time has been between four and six hours for most shades, and most shades were non-drying to lightly hydrating. They were vanilla-scented but had no discernible taste.
Browse all of our ColourPop Lux Lipstick swatches.
LELimited Edition. $7.00.
Lucky Rat Tail
Lucky Rat Tail is a medium-dark, reddened burgundy with warmer undertones and a flat, matte finish. It had semi-opaque color coverage in a single layer, which was hard to build up. The texture was thin, somewhat clingy, and seemed stiffer compared to other shades in the same formula.
While the formula has a tendency to feel clingy, this one looked clingier than others and emphasized my lip texture. It would be a product that I would use as a lip liner only but didn’t work well to fill-in all-over. It lasted for five and a half hours and felt drying over time.