I think the brand could have released both contouring and bronzing formulas separately or else named it “Freestyle Cream Definer” or something like that, since there seemed to be customer confusion as to why a few shades ran more neutral or even cool-toned. For a range of bronzers, there seemed like a fair amount of room for more undertones and depths (like their powder bronzer range covers the spectrum better in contrast).
The formula was a winner, though, so long as a shade exists that either bronzes or contours as you want it to. It was effortlessly to apply and blend, out, and while I felt like they weren’t as sheer as marketed (they are described as “sheer, buildable”), I think they offered a comfortable level of coverage that made it easier to work with and was, in fact, extremely buildable and easy to layer as it dried down.
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