We earn commission on sales tracked from our links and codes. Thank you for your support! We earn commission from affiliate links/codes. Thank you!
Definitely a lot more comfortable buying online since I make most of my purchases that way! That being said, my purchasing decisions come from me as a reviewer vs. me as a consumer. I think I’d be more comfortable/confident as a consumer, but I would still be cautious about preferring retailers with good return policies.
See all of this year's holiday products rated from best of worst! Plus, our gift guides! Read now.
We're here to help you make better beauty purchases that you'll enjoy and love! We recommend signing up to take advantage of personalized features like tracking products you own, viewing dupes that you already have, and more!
Here are some useful resources for you:
Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!
Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!
Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).
We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!
Comfortable if the retailer allows for returns (including shipping costs, if applicable), has realistic swatches, and doesn’t charge too much (or anything, ideally) for shipping. Also if I can find some trustworthy reviews online. Otherwise, I rarely buy online.
Thanks to Temptalia, my purchasing is much more strategic and I am well informed so I don’t really worry about any purchasing flops. Customer service, faster shipping and adequate packaging are my concerns and I do feel more confident buying online because I feel like brands/companies understand that online is just as viable as brick and mortar now. I’m not worried about a return policy though it is very helpful for the very few times I’ve needed to return/replace something (due to arriving damaged). Anything that arrives that I don’t like, I give a way.
Living where I do, I am forced to purchase quite a bit on line. I am comfortable with purchasing most things, except foundation, unless it is a repurchase. I have a pretty good handle on what my preferences are, what shades work for me and what I can spend so it is convenient.
I’m way more confident, but it’s mostly because I nowadays mostly repurchase things and I order from the same brands (so I know what to expect even for new releases). I know what I like, I know what looks good for me and I have learned how to interpret reviews, I got it all streamlined.
I have a low limit credit card I use only for these purposes, so I don’t worry that much about fraud.
Even if I go out in stores to swatch specific colors and texture, I end up doing most of my shopping online.
For the past several years I have been comfortable with online purchases of selected cosmetics. I had to be, otherwise there was no way that I could buy UD, bareMinerals, Tarantino and some Lancome products. These were just not available in any stores here… Same today for CP, Sydney Grace etc.
I remember scouring the internet to buy the bareMinerals The Playlist – I ended up purchasing it from a beauty shop in Ireland…lucky I did because I love it so much today.
The only product that I wouldn’t buy online would be a new foundation shade – that I would have to try myself. Otherwise I am happy ordering online – from trusted retailers.
I purchase virtually all my makeup online unless I need to refresh my foundation color with a new product. It really helps to see your swatches before hand too.