Anastasia x Amrezy Eyeshadow Palette for Spring 2020

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Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020
Anastasia x Amrezy Eyeshadow Palette for Spring 2020

Release Date + About the Launch

Anastasia Beverly Hills Amrezy Palette boasts 16 all-new, all-Amrezy shades so you can achieve everything from your go-to daytime eye makeup looks to ultra-glamorous evening eyes. Re-create every Amrezy makeup look you love with this versatile palette—featuring everything from classic nude eyeshadows and playful rosy tones to seductive smoky hues, from mattes and metallics to our most insanely pigmented glitter finish yet.

“I wanted to make a palette that had every shade you would need for any mood, any occasion. It comes with your everyday neutrals, your pinks for when you’re feeling flirty, and your smoky shades to kick things up a notch. This one palette is my new go-to for creating any look I can dream up.” —Amrezy

1/14 at ABH, 1/19 at retailers

Products in the Launch

Amrezy Eyeshadow Palette, $49.00 (Limited Edition)

  • Waisted Satin ballet pink
  • Barb Metallic lilac with a golden lime shift
  • Litty Gilded copper with lavender sparkles (Pressed Glitter)
  • Cupcake Metallic lavender (Pressed Pigment)
  • Dragon Metallic golden copper
  • Leo Metallic turquoise blue
  • Gemini Antique gold with silver sparkles (Pressed Glitter)
  • Gorgina Metallic taupe bronze
  • Rezy Metallic candy pink (Pressed Pigment)
  • Anastasia Metallic peachy pink with a gold shift
  • New Yawker Matte rich caramel
  • OG Matte neutral chocolate brown
  • Semsa Matte red plum (Pressed Pigment)
  • 1988 Matte chestnut brown
  • BK Matte black
  • Yugo Matte rich plum brown (Pressed Pigment)


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Ana Maria Avatar

I always like how ABH palettes are structured by quads… but this one doesn’t seem a good concept for me. New Yawker and OK, and Gemini and Gorgina are too similar to be in the same quad, the full shimmer left side (of the screen) doesn’t make sense.
I do hope ABH takes also the opportunity to repromote the Amrezy highlighter, I know many people love it.

Carrie Avatar

They just need to make it permanent already, or actually make the product in sufficient quantities to last more than an hour. I know a lot of people love it, but I always wonder how many of those purchases are FOMO since it’s always deliberately under produced.

Ana Maria Avatar

I’m actually curious how the release will go, considering some of the most recent limited editions launches from other brands where… disappointing.
It would be also interesting to see if they would re-promote the same quantity of highlighter with the palette.

But do people really want it to be permanent? Jeffree Star got tons of backlash when he merely suggested making Peppermint Frost permanent. It seems that many actually want the FOMO of a limited edition item. It’s just because the ABH and Jeffree Star audience are slightly different? It’s easier to backlash on Jeffree Star than on ABH? Do his products have a higher mark-up on the `black market` than ABH?

With limited edition it’s also hard to get many good reviews, since some avoid showcasing them in tutorials and favorites, so they rarely use it. I personally trust more the reviews on a item someone tried again and again, than a `it’s nice, but it’s limited edition so I barely use it`.
And sometimes the FOMO makes you like more a limited edition product even if it’s basic, since it’s `rare` and `precious` and related to a person you appreciate.

Stacy Avatar

The Amrezy highlighter is definitely not that
under produced or FOMO since I personally waited a whole month to purchase it. The supply at sephora lasted about or even longer than 2 months. Last time I checked like 2 months ago, it is still available at Macy’s.

Bonnie Avatar

At the second release, I was able to walk right into an Ulta (in a smaller town) and just buy it. I was underwhelmed. It’s beautiful in the package, but I think Ofra, Maybelline, and Becca all make better highlights.

Influencer collabs are primarily of interest to those who follow beauty culture, and Ulta has been opening up in so many locations, that some stores are bound to have things like this not sell out.

Ana Maria Avatar

Selling it as a bundle with the palette would make more people get both, but if they sell it separately ABH would probably get in the odd situations of selling out the highlighter not the palette. 😆 Either way, ABH will make money out of it.

Mandy Brown Avatar

I feel like this loos too much like Soft Glam and Riviera and stuff we have already seen from ABH. I do like the highlighter and when I worked at Ulta, it did seem to sell fairly quickly, but ABH is definitely not in the same class as. Jeffree Star when it comes to limited edition and selling out, the collab he did with Shane Dawson literally broke Shopify, along with several records in how much they sold during the original release. I am a total sucker for Limited Edition things and I agree it also has to do with liking the person it’s associated with, even if it’s a product you might rarely use.

Lauren Avatar

Another warm toned brown palette with a pop of blue and purple (or is it hot pink, it looks different in each photo)… but now with pressed glitter. I do like the pinks and would love to see more pink palettes with cool tone browns coming out in the future. I know that pink isn’t everyone’s thing, but they work well on me and I think those who like warm tones likely have tons of options in their stash now! I have these warm tones and a black just from ABH in spades. Plus, I really don’t care to add more pressed glitter to my collection. What I have is plenty and I rarely use them as is. Still curious to see these colors swatched because some look pretty, but I won’t be getting this palette.

Francesca Avatar

It seems to me a mix between the norvina (for the shimmers) and the modern.a reainnasence for the mattes, plus a random Electric blu, Just to pretend to be something different from the past. Instead It’s Always the same stuff. ABH palettes have a great formula, but they are very repetitive. Once you own One of them, you are okay (that It Is not necessary not a bad thing)

Jolanda Avatar

I like it but I feel that I can dupe the vibe with shades of palletes like Modern Renaissance, Sultry and Soft Glam except the blue and the pressed glitter. Although the browns seems to look cooler, what I like. It is interesting to see the swatches and dupes for this one.

Stacy Avatar

What I do not understand is why ABH would miss the business opportunity of presenting a whole line of highlighters using the Amrezy’s highlighter formula. That formula is way ahead of many in the markets, and they can just put out many many shades and expand their brand in a more thought-through and better way. The whole puking out eyeshadow collabs is just so strange, making me feel like they do not actually have a professional business planning team at all.

Stacy Avatar

It is very hard to believe so considering the case with Jaclyn Hill and Champagne pop… Especially Amrezy’s not really as much as a big name like J Hill, but Becca still got what it wanted anytime it wanted.

Z Avatar

This will be an easy pass for me. After the last year of never-ending eyeshadow palettes it’s going to take something extraordinarily special to get me to spend money on eyeshadow again. I already have so many nice things just collection dust because who has more than two eyes??

Alice Avatar

I love pink/purple/peach and think this palette is very pretty, but other than a couple pink simmers and the blue I feel like I can find all the other colors in other ABH palettes, which I own many. I also am little nervous about the pressed glitter. I hope it is not one of the wet ones like Colourpop. I personally like glitters but I feel like they are just too fragile to be in a palette. They also get used up much quicker and I am always worried about them drying out.

If I finally hit pan on one of my palettes maybe I will pick this up, but not any time soon.

I do feel like lately there have been a lot of releases with this color scheme, but I do like ABH’s formula.

And somehow I totally did not know about Amrezy’s highlighter. I remember seeing it at my local Marshall’s one time and did not know it was a big deal.

Shawne Avatar

So is $49 their new price point? Either way, I’m good without this in my collection. I used to have to have every new ABH release, but I don’t feel that way anymore. I picked up the Carli Bybel palette with Ulta points and a coupon, but regretted it because I just don’t want to reach for it.

Mandy Avatar

No loophole per se, you just don’t get the points back immediately – they post back to your account in about 7 days. ? (former prestige sales manager here).

Dua Avatar

Not the palette for me .. and there are people in this world that I don’t like to support with my money “Amrezy”, I don’t like her and what she’s about and the palette has few shades that I won’t use. So .. Nope thank you.

Sue Avatar

Easy pass. About a third of the shades look straight outta ModRen and the rest are too glittery. This used to be a fun brand, worth waiting for releases, and now they just pump out reruns and not-special sparkles too often.

Jen Avatar

Easy pass; based on the repetitive color story and pressed glitters. I wouldn’t even purchase this palette on sale. I have the Soft Glam, Sultry, and Jackie Aina collab palette. Based on the current direction of ABH releases I don’t see myself picking up new palettes from them in the near future.

Jane Avatar

This looks like it would work for a lot of people, but just too pink for me. I know I could wear them, but I just don’t want to (for now). LOL! And again, here we go with the pop of blue to try to reel you in. Ha!

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