Monday, January 28th, 2013

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow ($18.00 for 0.05 oz.) is described as a “pale pink satin.” It’s a light-medium pink with a satiny finish and subtle, warm undertones. NARS Bouthan #1 is lighter and matte. MAC Love Power is darker and metallic. bareMinerals Giddy is matte and a touch warmer. Urban Decay SWF is pinker and more frosted/metallic.

It’s a new (and permanent!) shade that launches on February 1st at Urban Decay as well as in Sephora in JCP stores.  It had good color payoff, and there’s enough color that it doesn’t look chalky against my medium skin tone, so it should be appropriate as a lighter pink for a variety of skin tones.  The texture was soft, finely-milled, but it was very slightly powdery. The softness gave it a nice, blendable texture during application, though. When I test-drove it for wear, it lasted eight hours well, and it was just slightly faded after nine hours (no primer).

The Glossover

P
product

Heartless

A-
There's enough color that it doesn't look chalky against my medium skin tone, so it should be appropriate as a lighter pink for a variety of skin tones.

Product

9.5/10

Pigmentation

9.5/10

Texture

9/10

Longevity

9/10

Application

4.5/5

Results
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Dupes
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Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Urban Decay Heartless Eyeshadow
Urban Decay Heartless Eyeshadow

Product & Review FAQ

Where can I purchase it? How much is it?

Urban Decay, $18.00 (February 1st).

Is it limited edition?

No.

Any dupes?

NARS Bouthan is lighter and matte. MAC Love Power is darker and metallic. bareMinerals Giddy is matte and a touch warmer. Urban Decay SWF is pinker and more frosted/metallic.

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9 thoughts on “Urban Decay Heartless Eyeshadow Review, Photos, Swatches

  1. Very pretty! Nice eye of the day!

  2. Oh my God, I just about fainted seeing the look you did!!! Can’t wait to read about the rest of them. Definitely eyeing a couple already :)

  3. I love the looks you create! You definitely motivate me to play with more colors when creating an eye look!

  4. Pretty, but not my kind of shade.

  5. Elle

    What do you use to fill in your brows?

  6. This is not really a shade I’d wear but it’s very very pretty to look at! :)

  7. Mariella

    Compared to the other 2 shadows in this series, this one is “meh” for me. Seems the idea of the colour can be duplicated with almost any light shade and pink eyeshadows don’t thrill me at the best of times.