Wednesday, August 11th, 2010

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III

Sure we’ve all got our different styles (usually not including Carrie-style hotpants and tutus), but just like what we love about NYC, this Book of Shadows is a melting pot of color. The ribbon pull drawer reveals 16 natty eyeshadows, deluxe-minis of our award-winning 24/7 Glide-On Eye Pencils in Zero and Ransom, and a travel size Eyeshadow Primer Potion.

Inspired by the city, its diversity, and the fact that 8 million people each have their own story, Book of Shadows Vol. III is a tribute from the ultimate California beauty brand to the people and stories that make NYC the apple of our eye. The pop-up book-style palette is loaded with hand-illustrated depictions of the city that never sleeps. We give you glitz and glam alongside characters from all walks of life living amidst the LED-lit (yup…this palette lights up!) landmarks we all love.

Palette contains 16 eyeshadows:

  • Bordello Purpley-pink with gold shift
  • Kush Bright green
  • Loaded Deep emerald/black
  • Money Silvery pale green
  • Radium Bright blue
  • Rockstar Deep eggplant with metallic base
  • Suspect Oyster with dimensional shift
  • Haight Shimmering, mermaid blue (Permanent)
  • Psychedelic Sister Purple amethyst (Permanent)
  • Snatch Peachy-pink with glitter (Permanent)
  • Last Call Plum punch (Permanent)
  • Maui Wowie Medium gold with silver glitter (Permanent)
  • Midnight Cowboy Rides Again Golden beige with bronze, gold, and silver glitter (Permanent)
  • Smog Deep coppery bronze (Permanent)
  • Perversion Matte jet black (Permanent)
  • Uzi Metallic silver with big iridescent sparkles (Permanent)

Also included:

  • Ransom 24/7 Eye Pencil
  • Zero 24/7 Eye Pencil
  • Eyeshadow Primer Potion (Travel-size)

Availability: The palette will retail for $54 and be available this holiday 2010 at Macy’s, Sephora, ULTA, and However…

How to Get Your Palette Before Everyone Else…

As a tribute to NYC, Urban Decay will be hosting a one-day, sneak peek event at Sephora Times Square (1500 Broadway, #304) on Saturday, August 28th from 1 to 9PM where 1,000 pieces of the limited edition Book of Shadows Vol. III will be available for purchase on a first come, first served basis. The first 200 die-hard fans will also receive a limited edition Urban Decay t-shirt with their consultation. Urban Decay’s Eric Jimenez, Worldwide Retail Sales Director and International Makeup Artist, and his team of A-list artists will also be in attendance!

Where: Sephora Times Square, 1500 Broadway #304, NYC, NY 10036
When: Saturday, August 28th, 1-9PM

Note: There is a limit of three per person!

See more photos!

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III
Urban Decay Book of Shadows Vol. III

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156 thoughts on “Urban Decay Book of Shadows Vol. III

  1. kristina

    Is there any repeats of colors from the other books of shadows?

  2. Kateri

    Oh man.. of course they have midnight cowboy rides again… -_- but either way I know I will definitely get this palette, can’t wait to see the new colors. :]

    • Kat

      I know, right??? Everyone hates MCRA because the glitter, yet Urban Decay puts it in EVERYTHING. If I wanted glitter all over my face, I’d get it cheaper from the craft store! lol I’m with you though, still getting it. I’ve become addicted to these silly books.

  3. baby in a corner

    AAAHHH! I’m SO EXCITED! and I love that most of the shadows are new colours that I don’t have which is what i didn’t like about the Alice Palette! I was JUST going to buy a new zero too so if I get this I won’t! The last time I went into the shop 5 times to see if they were in stock and the sales ass probably thought i was stalking her! Hopefully it won’t be as hard to pick up this time!

  4. Wow iv never been more excited for any makeup product ever!!!!!!

  5. So whats the release date for eveywhere else ??

  6. Jazz

    MUST HAVE !!!!!!!!! Sooooo glad this comes out after venomous villains and fab felines

  7. OMG! i absolutely love this! i CANNOT wait till it comes outt!! ahh !when is the actual release date??

  8. jenn

    I’m actually going to pass on this one. I have the other 3 & this one just doesn’t grab me the way those did

  9. Oh no! I’m in love with yet another Urban Decay palette! 😉

  10. Storm

    Wow. I only have 7/16 colors. Less than half and therefore, I will buy this. I cannot wait for more updates on the release date!

  11. Nice to see there are a lot of bright shades, and quite a few new ones too, but why MCRA??? And Perversion? They are in all the palettes! Ugh!

  12. Kathy

    From what I see in this post, this looks like the best Book of Shadows so far! The colors seem to work well together in this one, in my opinion.

    I have to tell myself that I can’t get this though. If I really want it, then I’ll be disappointed when I won’t be able to find it anywhere! lol!

  13. Torie

    Dang I just wished UD would slow down already! I can’t keep up with all these palettes money wise. I want them all! Unfortunately I can’t keep buying the same colors that I will never use all of just to get the new colors. But yet I want some of those new colors. UD is just too awesome for me I guess =)

  14. Thx for sharing with us the brandnew BOS.
    Lil bit desapointed with the shade, but very excited about the packaging :)

  15. Jessica

    Nice work of UD keeping the hype alive!

  16. HovercatMittens

    A limit of 3 seems a bit nutty, should be 1! So everyone can have one and not pay a bagillion dollars

  17. What a lovely palette this is.
    I would use every colour here except maybe for the black. I have, sadly, despite many attempts never managed to master the smokey eye. :(

  18. Cristalle

    I think the price are pulling me off. >:

  19. KatieM

    Can’t wait for these to hit so Naked can be released from the public’s eye and then maybe I can get my hands on one. Otherwise I reserve judgment until after your swatches/review.

  20. hannah

    omg BEAUTIFUL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  21. Linsi

    Soo beautiful!!! I’m definitely getting this! I wish they would’ve included woodstock.

  22. Kerri

    I’m WAY more excited about this! Much better than the damn Naked pallete. Sadly I’ll have to wait until the holidays since I’m not in NYC.

  23. Laci

    I’m not too thrilled that it has Midnight Cowboy Rides Again… however, I’m still going to get it. 😀 Surprisingly, I only have 4 of the colors in singles/other palettes. Now to find someone who can go to NYC on the 28th to get this for me… LOL

  24. Ashley Marie

    I feel like once you’ve seen one of urban decays palettes you’ve seen them all. I’m kinda sick of urban decay though. I think its cuz my twitter is blowing up with tweeta about where to buy the naked palette. Haha

  25. Maggie

    I don’t like the design at all :(

  26. OMG!! I’ve been stalking the Internet for more info ! On this & when I saw UDs tweets yesterday I knew I’d find info today! Thanks Christine! *sigh* Those pesky repromotes! But at least there aren’t too many!

  27. Nellie

    Oh my goodness. FAR more amazing than the alice palette, the wait is going to be unbearable but Midnight Cowboy Rides Again….again? :\

  28. Brittany

    I STILL do not understand their fascination with their Midnight Cowboy Rides Again shadow! Other than that, can’t wait to get this baby!

  29. DJ

    OMG I want this! I missed out on Vol 1 & 2 so I have to have it!

  30. Megan

    Very nice…but I’m still trying to get the Naked palette. I love my Rockstar 24/7 eyeliner and would love the have the e/s but I don’t think thats enough to buy this palette! But once I see swatches I may change my mind:)

  31. Edani

    Loaded looks amazing! I wonder if the non-permanent shades will be relased as singles?

  32. bxboricua

    Rockstar, Loaded and Bordello sound like beautiful colors but…Midnight Cowboy Rides Again in another book of shadows! That stinks.

  33. Amy

    ooo…. I think I want this!

  34. Lisa

    OMG! The Palette is so cool! Love it..

  35. Mia

    AHHH MIdnight cowboy needs to right off into the night!

  36. Brynn

    WOW. I thought I loved the A in W palette but WOW I love this packaging.. I.. must… I’ll never buy a MAC shadow ever again with all of the UD palettes I’m amassing!

    • Kat

      Totally agree! I would get this for the sweet design since I live in NYC and love the city… but I still love the Alice one.


    YES !!!!! I will be there !! waiting in line like everyone else !!! WOOT WOOT !!

  38. Rosamaria

    LED LIGHTS??!!! *keels over*

  39. Ru

    Well… thats my city and I think that’s totally a valid justification for me to buy this… unfortunatly I don’t live there anymore so I’ll miss the early promo :(

  40. Irene

    can’t wait for this! is it gonna be limited edition like alice in wonderland palette?

  41. Vijaya

    Thanks so much for the info. I’m SOOO at Times Square on the 28th.

    Also, I really wish they’d stop putting Midnight Cowboy in all of these. It’s not that it’s a bad shade, it’s just… meh. I just don’t think it’s worthy of being in every Book of Shadows. That’s just my opinion, though.

  42. HautePJ

    Love the homage to NYC! That B-Girl looks fierce. I like that there is more variety in the colors (although I could have done without Smog AGAIN).

  43. Alyssa

    I want this…badly.

  44. Thu

    Okay, so whom here can I convince to pick me up one???

  45. Miss Molly

    I love what’s on the front of the palette, but I don’t care too much for the lights & pop-up. I’m content with my Naked palette.

  46. Brandon

    I have Vol.2 and Im sooooo glad that they didn’t use the same shades over again in this palette. I hope Loaded is as beautiful on the eyes as it is in that picture!

  47. Kaylabella

    Oh my gosh! It’s beautiful! And I only have four of the colors! This is definitely going to be mine! So glad that UD has stopped putting the same colors in every palette!

  48. Sarah

    um…didn’t watch the series, nor see the movies…def not spending over 50 bucks on the bos!

  49. lauraaaaaaaa


  50. OH MY!! I can not wait for this! I love Urban Decay..looks like enough new colors for me to purchase :)

  51. Corinne

    OMG it has what is that 2 or 3 of the Sephora only colors that came out this summer? Simply cannot wait!

  52. Shavonne

    OMG! Must have it!!!

  53. This one looks good! A lot of LE shades! I do own most of the permanent shades though, so I’ll most likely pass, and try to find dupes for the couple of colours that I like (Radium and Kush).

    Can’t wait to see it in person! I hope it doesn’t sell out as quickly as Alice In Wonderland did.

  54. Joyce B

    One of these days I’d like to see more new colors than permanent colors, but maybe they’re running out of inspiration. I only have 3 of these perm. shades so I think I’ll be getting this Book.

  55. Suji

    I loooooove Urban Decay! Have to get this. I have BOS II & the Alice BOS. Just got Naked. Even though UD does a lot of repromotes, I’m a sucker for cute packaging and limited edition items :)

  56. Cheyenne

    :) I don’t have any book of shadows, I hope this will be my first. I’ll be waiting for the exact release date! (Hopefully I get this job at Ulta, interview Sunday!)

  57. Heather

    PASS! The new colors aren’t that unique to me. I already have 2 of the book of shadows, plus other UD palettes. I always cringe when I see midnight cowboy rides again in a palette! When will they realize that shadow is nothing but a fall out mess of crap! Sorry!

  58. Nikki Honablew

    I am going to leave this one behind…LOVE the packaging but there are waayy to many permanent colors in this palette for me. If you already own a couple of Urban Decay palettes you most likely have majority of the colors….why does Urban Decay keep duplicating efforts with their palettes????

    • Melissa

      A way to make more money for little effort. They know that some of us will just HAVE TO HAVE IT for the few new colors in it. That’s exactly what they’re banking on.

  59. Holy CRAP I hate their BoS packaging! Still drooling, and will still buy it. I like that it’s including some of their newer offerings. Even with my UD collection and the other BoS, I think I only own…. four? colors in this palette?

    Dumb question, but when is thier F&F sale, usually? I think it’s september or october, but I can’t recall!

  60. Michou

    Oh, it looks like I know where I’m going to be on the 28th…. 😀

  61. chibicheeks

    I have all the BoS and I don’t think I’ll be able to stay away from this one either. Why oh why do they keep getting more expensive every time?????????????? Damn you, UD!!!

  62. Jen

    wow. this palette looks amazing. but i will have to pass, considering all of MAC’s upcoming collections. i would love to get my hands on those 3 green shadows though, especially Loaded.

  63. Amy

    i must get this!
    i will be in nyc in 9 days!!!!
    and purples and teals are my favs
    i cannot wait to get this
    so excited!!

  64. Melissa

    I’m so sick and tired of them sticking Midnight Cowboy Rides Again in every single palette of theirs! It’s stupid! I’ll probably get this palette because I’m really loving the new colors but that MCRA really irks me.

  65. Jessica

    What do you mean by holiday? Thanksgiving christmas? Is there a spwcific time frame or month it will be released?

  66. LNU

    Omgosh, I’m so getting this, I have a hard time resisting anything New York since I’m a born and raised New Yorker! And then the new eyeshadows also sucked me in!

    • LNU

      Omg…the 28th is a Saturday and I work on Saturdays! I literally work 8 blocks away from that Sephora, but theres no way I can be there early to line up and get it, I work 10:30-6. :(
      I’m gonna go during my lunch break, thats what I did to get my hands on In The Groove before it was released. I swear the things we do for beauty. =X

  67. Parris

    Oh I’m so excited for this one. The colors are so pretty and for once I don’t already have half the palette. I will definitely be there on Saturday. Hopefully is not too crazy and I get to snag one for myself.

  68. Deb

    My eyes were immediately drawn to Loaded -it’s beautiful! I’ve tried every time to get Book of Shadows and have never been able to, but this time, I have a good feeling!

  69. Cheyenne

    I have a question, since I’ve never had the chance to buy, do these sell out pretty fast? I never got the chance to buy the Alice in wonderland, so I’m assuming book of shadows are popular.

  70. Mayra

    OMG I cant wait for this…I totally missed out on the Alice BOS…and I am NOT going to miss out on this one! Im really happy that they included Psychedelic Sister and Haight!!! Now I only have to get the other 4 Sephora Exclusives!!! =D Totally excited ….do you have an approximate date of when it will come out …I know you said for the Holiday season but is that usually like October maybe???

  71. Sasha

    tee hee. kush.
    i might actually get this one, just because im from nyc

  72. Tiffany

    The palette is adorable but i really wish they didn’t have
    -Midnight cowboy rides again

    I think i have at least 2 of each from previous palettes =S

  73. Kayla

    NO WAYY! I’M GOING TO BE IN NYC ON THE 28TH! And I’m going to Sephora!

  74. roberta

    awwww I love it! Any idéa if this palette will be available in uk? I went To thé counter To ask for thé naked palette, they didn’t évén know what I was talking about! Urban decay is crap in uk, wé get few things and they don’t advertise it at all.

  75. Neeta

    Glad I got the AIW palette…I’m not feeling this one at all – the packaging is hideous.

  76. Babycakes

    Thank you Urban Decay for not including Baked and Half Baked.

    I’m probably the only one who doesn’t have Midnight Cowboy Rides Again. So, I’m happy it’s in here. :-)

  77. Alexis

    Even though I already own some of these shadows – this will be on my want list. I love the feel of this palette and I love NYC as well!

  78. Sam

    Do you know if any of these colors are new?

  79. Leslie

    I so want this :)

  80. Maggie

    Oh, man, I’m definitely getting this one :) I only have five of the shadows in it. Hurray for new shades! And I was just debating getting Haight and Psychedelic Sister, so I’m glad to know I don’t need to. And hurray for a larger-sized Ransom! I’ve been skimping on using my extra-mini version because I’m afraid it’ll run out.

    Although, why on earth they’re using Last Call, Maui Wowie and the dreaded Midnight Cowboy Rides Again when they just used them in the Alice palette, I have no idea 😛

  81. I feel like all of the book of shadows are pretty similar….but for some reason I feel I need to collect all of them! This is a must for me :]

  82. I really need to go and try to get a t-shirt being that I live so close to Broadway

  83. Amalee

    The palette is sooooo cute! I don’t know if I want it.. I already have the Alice BoS and the Naked palette. What should I doooo..

  84. so am I reading this right- there’s only 4 shades with large, chunky, migrating-all-over-the-place glitter? Hmm…in that case, this one may be coming home with me. Need to cross reference my other UD palettes!

  85. DarkGlamour17

    idk if i want it. If it was $40 but I’m not sure about $54….i really really really love Radium though (the bright blue on the bottom row)

  86. Rengirl

    I must own this. Loaded, Haight and Radium look too gorgeous to pass up (but all the colors look beautiful and right up my alley).

  87. I have only bought one UD palette before (Get Baked, nothing too special) and have resisted the urge to buy many others, but I am in love with this! I’m a NYC girl and I’m looving the colors here! If it’s coming out for the holiday season, this will surely be on my wish list 😀

  88. DarkGlamour17

    nah i think i’ll pass.

  89. nicci

    Naked was my first UD palette and I have only used it once, not sure if that is good or bad? I like some of the colors in this one but not sure about the bright colors…they are pretty but I always gravitate towards neutrals. I love the design though!

  90. Lizz M.

    Ooh, Is Loaded a single shadow? I would absolutely love to have a deep emerald like that.

    • No, it’s new & exclusive to this palette!

      • Lizz M.

        NIce, looks like UD is stepping up the game with the palettes lately, including new shades and different textures. Good stuff. But I’m really disappointed Loaded won’t be released as a single shadow, I just saw your swatches and it’s sooooo beautiful. Do you know of anything similar from other brands, Christine?

  91. Katie

    I have to get this palette, especially since I was born and raised in NYC! 😀 I wish I could get one of the first 1000, but I’m broke from my hauling in July, especially since the Naked palette just came out. :( Glad I’ll have another chance in fall/winter tho!

  92. Mara

    Though I already have the BOS II, Deluxe Shadow Box and Naked palettes from UD, I’m tempted to get this because the colors seem to be on the darker side and would look good on my NC 30/35 skin tone. I just wish UD would quit the impractical and bulky packaging of the BOS palettes; they’re cute but such a pain to use, store and/or travel with.

    • Mara

      Side note: if all you have are those three UD palettes, the only duplicate colors in the BOS III are Midnight Cowboy Rides Again, Smog and Perversion, so getting this new palette might be worth it.

  93. LNU

    I’m confused, will the palettes be sold right when the store opens at 10am?

    Or will the palettes be sold at 1pm when the UD team arrives?

  94. Shanda

    since I slept on book of shadows 1 and 2, and the baked palette, I just might have to get this.

  95. Rosie

    I love it! I came to check the price because I’m wiring the money to my sister since I made her promise on Sunday (last night in NYC I had) to go to Times Square and buy it for me and mail it out!

  96. Otaku Love

    Idk if i should get this….It might be too bold for my dark skin

  97. Morgan

    I want this so bad! When does it come out to the retail stores?

  98. Catherine

    On the urban decay facebook page it says September 7th is the release date!

  99. Blair

    Do you think this palette will be as hard to get as the Naked palette? I hope not…